gallop web services - how to survive the internet marketing jungle
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PowerPoint Presentation
How to Survive the Internet Marketing Jungle
Purcellville Business Association
April 9, 2013
Internet Marketing: The Key Role of Your Website and SEO
Internet Marketing: How to Generate Leads with Content
Laura to start us off (slides 1-7)3
We get these questions a lot . . . What is internet marketing? What is SEO? How does social media work? How does content bring in leads?
How do I use the Internet to: Get foundConvert website visitors into leads into customersGrow my business
You do it withAn Optimized WebsiteContent Useful and Relevant to Your Audience
But start with your audienceDefine your audience of oneKnow what he/she needsBe clear your product or service is what they need
Create an effective websiteWhat is good, better, bestWebsites for humans & non-humansWeb & social media tag team
Kathi (slides 8-14)-No money in your budget? Consider using Googles free tools. It wont be perfect, but its better than nothing so thats good. Better would be a fully well thought out website that provides the means for capturing customer information. It may be static, but if you or a developer like myself changes the content quarterly to freshen the information, then the search engines will reindex the changes and that gives the site relevency. Best is a website containing a content management system and feeds from social media. It should be responsive to mobile and tablet devices, meaning it will look nice and function very well no matter what device is being used.-Laura has been discussing how to reach your human audience, as well as writing for the search engines. Keywords about your business are the primary means for getting your website to appear prominently in a search. Images need to be labeled with keywords, too. Dont upload 15 photos named photo1, photo2, etc. It means absolutely nothing as a search term. Most people overlook this, so use your business name and keywords within the image title to give you an advantage. By the way, be careful when borrowing images from other sites to use on your own. If it is a licensed photo or graphic, you will be breaking the law by borrowing it without permission.-Got a storefront? Claim your business listings in the major search engines Google, Bing and Yahoo. Youll be able to upload your logo, images, video. Also free, but does require proof of business and a bit of your time.
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Create an effective websiteGet the best you can affordCapture customer informationDont forget the search enginesTie the website to social media
-Have a website--no matter how basic. Get the best you can afford and make sure you have plenty of information about what you do and how to contact you on it.-Try to capture your potential customers information through an online contact form, coupon offer, etc -Write for the search engines, too, so the keywords about your business are available for indexing. Dont forget images need to be identified as well.-Have links on your website to your social media sites and post on social media back to your website. It is part of the concept of a spider web of information, so tie those strands together.9
Social Media is Important!It is a conversationIt nurtures client / business relationshipsSearch engines love social media
Social media builds identity both personally and professionally. They are the avenue for conversation and therefore a big part of todays marketing approach. A website link to FB and Twitter via blog; feeds into the website from FB, Twitter & LI (as part of a desired strategy). Invite people to Like you website & FB business page. Be patient setting up your business Facebook page, etc. You can do it, if you take it a step at a time. Once completed, give it time for your website and social media presence to evolve. It takes months for online activity to collect in search engines as relevant data. The more places you and your business are mentioned with real information containing consistent and useful keywords, the better the likelihood of getting listed well in the search engines.
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-This infographic is an example of an image I borrowed from another site. They give their permission to use their graphics, as long as you identify their company as the owner. So I have their business name, Avalaunch, on the bottom here.-This is a great visual of how some of the popular social media outlets are utilized using cats as an example. Whether or not you like cats, it is cute and eye catching as well as informative. Thus the basis of the name Info Graphic. I encourage you to do a search on infographic relating to your business or industry, and if you find something of interest post or blog about it as a way to educate your audience.-With regard to social media, pick
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Examples of branded web & social media
Life Change, LLCwww.purposefocusedtherapy.com
Design and developed websiteImported existing blog (from Wordpress.com) into website - http://purposefocusedtherapy.com/blog/ Added an RSS feed so people can subscribe to receive emails when the blog is updated, as well as a subscription form in the website sidebar - http://feeds.feedburner.com/PurposeFocusedTherapyDesigned and set up Facebook and Twitter accounts, and linked to all social media from the website - https://twitter.com/LifeChangeLLC , https://www.facebook.com/LifeChangeLLC Installed a blog feed app into the Facebook business page - https://www.facebook.com/LifeChangeLLC/app_9953271133 Not shown: social media icons with links to FB, Twitter, etc. and feeds into the website from Facebook.
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American Capital PlanningWedlock-Divorce.com
Design and developed website wedlock-divorce.comRedesigned and developed American Capital PlanningBranded the Facebook business pages to match the websitesNot shown: social media icons with links to FB, Twitter, etc.14
http://www.contentmarketinginstitute.com/wp-content/uploads/2012/02/CMI_CM_History_medium.jpg
The Furrow John Deere launches a customer magazine in 1895 and now has a 1.5 million circulation in 40 countries and 12 different languages.See its own website..links to Facebook, etc. Part of Agricultural publishing operation. 15
Site/social media/video gallery
Audience of one. Education, enrichment, engagement, entertainment. Storytelling in multiple media but all related to content marketing strategy for corporate growth.16
More Traffic, Leads & Customers
There is a strategic process to using content even if it seems like putting it out there. IId be happy to show you how it works and could work for your business. Key elements are: On the website.offer, landing page and call to action, lead, follow up with other offers, email sequencing 3 5 8 11 days, promotion through social media and blogging, analyzing results.improving, repeating success.17
Keep at itKeep nurturing leads with social media, email & offersKeep getting found with more and updated Optimized Content
Any questions?
SEO? CMS? RSS?Blog? Email strategies?Facebook, LinkedIn, Twitter, Pinterest, Google+Update/Content Frequency?Analytics? Results?Statistics?
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Internet Marketing: The Key Role of Your Website and SEO
Gallop Web Services provides:Website Design & DevelopmentSocial Media Branding & Web IntegrationE-commerce SolutionsSearch Engine Optimization (SEO) Web Applications & Software DevelopmentIT SupportCustomer Training
Design website and social media brandingWebsite DevelopmentE-commerceWebsite HostingSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Applications & Software DevelopmentIT SupportSoftware training
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Internet Marketing: How to Generate Leads with Content
Laura Longley Marketing provides:Internet Marketing and Content ConsultingWebsite Content DevelopmentContent Creation: Articles, eBooks, Guides, Blogs, VideoEmail MarketingContent Asset Management
Design website and social media brandingWebsite DevelopmentE-commerceWebsite HostingSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Applications & Software DevelopmentIT SupportSoftware training
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How to Survive the Internet Marketing Jungle
Purcellville Business Association
April 9, 2013
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