game on! 3 ways to motivate with gamification

Sophia WongMarketing ManagerSophia.L.Wong@gmail.com

Game on! 3 Ways to Motivate with Gamification

• You’re intrinsically motivated.

• How do you motivate individuals that have a completely different perspective?

Overview and Objectives

I believe that when we can recognize and relate to the levels of motivation we can gamify an experience for clients until they are intrinsically motivated themselves.

• There is a motivation continuum.

• Recognize the four levels of motivation.

• Learn to relate to lower levels of motivation to encourage new behaviors.

1. Know the Self-Determination Theory

1 2 3 4

The YogaWorks Story

• Learn to relate to lower levels of motivation to encourage new behaviors.

• Breakup group classes by levels.

• What is your Tiffany necklace?

• The reward should be coveted since most powerful part of motivation is the ‘anticipation of the reward’.

2. Create REWARDS…that matter

~5,000 new runners sign up every yearHow do you get folks to continue?

(Long after the initial reward is gone…)

The Nike Women’s Marathon Story

• Create the ecosystem: Your environment is the best place to foster intrinsic motivation. Make it supportive.

• The ecosystem is the best place for clients to cross pollinate and become ‘believers.’ Make it fun.

Definition of ‘ecosystem’: a community of living things interacting as a system.

3. Create an Ecosystems (aka Community)

The CycleLuv Story

A cycling studio that transformed the community of Leesburg, Virginia.

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.” - Margaret Mead

Q & A

Game on!