game on! how wearable fitness tech is changing employee health & wellness

GAME  ON!    How  wearable  fitness  tech  is  changing  employee  health  &  wellness      Shawn  LaVana  Virgin  Pulse    

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PLANET  PROFIT  PEOPLE  

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@virginpulse  

Drive  

DEPLETE  RESOURCES    

SWEAT  THE  ASSETS      •  Efficiency  at  all  costs  •  Do  more  with  less  •  Tyranny  of  immediacy  •  Work  more  •  Work  harder  •  Always  on  24/7  •  Top  down  

Drive  Focus  

Energy  

PRIMARY STRATEGIES DEPLETE RESOURCES

PERSONAL/CORPORATE

RESOURCES

LIVE  BEYOND  CAPACITY        

•  Skip  Exercise  •  Poor  EaLng  •  Rob  Sleep  •  MulL-­‐Task  •  Focus  on  Problems  •  Less  Learning  •  Financial  Instabiilty  •  Poor  RelaLonships  •  No  community  support  

PERSONAL STRATEGIES THAT BACKFIRE

CORPORATE STRATEGIES THAT BACKFIRE

TECHNOLOGY  IS    INVADING  OUR  PERSONAL  SPACE.      

FOR  COMPANIES  TO  BE  AT  THEIR  BEST,    THEIR  EMPLOYEES  

MUST  BE  AT  THEIR  BEST.  

FOR  EMPLOYEES  TO  BE  AT  THEIR  BEST,    THEY  MUST  TAKE    CARE  OF  THEMSELVES.  

HAPPIER

&  MORE OPTIMISTIC REDUCES: STRESS ANXIETY DEPRESSION

INCREASES: DETERMINATION CREATIVITY PLASTICITY

CONTROL

LOWER  RISK  0F

DISEASE

INJURIES

DAILY  

LONGEVITY

FEWER

ENERGY

WEIGHT IMPROVED BRAIN

FUNCTION

EXECUTIVE   FUNCTION

ATTENTION CONTROL

TASK ORIENTATION

REACTION  TIME

Drive  Focus  

Energy  

DAILY HEALTHY BEHAVIORS EXPAND RESOURCES

DRIVE

FOCUS  

ENERGY  

A  10-­‐  to  40-­‐minute    burst  of  exercise  leads  to    an  immediate  boost  in  

concentraOon  and  mental  focus.  Source:  Bri+sh  Medicine  Journal  

 People  who  exercise  during  the  workday  are  23%  more  producOve  than  on  days  

when  they  don't  exercise.  Source:  Interna+onal  Journal  of  Workplace  

Health  Management    Researchers  from  the  Penn  State  

University  found  in  their  study  that  the  more  physically  acOve  people  reported  greater  general  feelings  of  

excitement  and  enthusiasm,  compared  with  less    physically  

acOve  people.                                Source:  Journal  of  Sport  &    

Exercise  Psychology  

Poor  nutriOon  is    associated  with    cogniOve  decline.  Hyperglycemia  and  

hypertriglyceridemia  cause  cogniOve  impairment.  There  are  increasing  data  to  support  

The  intake  of  five  fruits  and  vegetables  or    selected  vitamins  may  be  useful  for  idenOfying  

the  oxidaOve  stress  and  inflammaOon  involved  in  the  genesis  of  cardiometabolic  diseases  (heart  

the  role  of  nutriOon  in  maintaining  cogniOon.  Source:  Morley,  J.  (2014).  

"Cogni+on  and  nutri+on."  Curr  Opin  Clin  Nutr  Metab  Care  17(1):  1-­‐4.  

disease,  diabetes)  and  for  moOvaOng  at-­‐risk  paOents  for  changing  dietary  habits.  Source:  FolcheR,  L.,  

Monfort-­‐Pires,  M.,  de  Barros,  CR.,  Mar+ni,  LA.,  Ferreira,  SR.  (2014).    

People  with  an  insufficient  amount  of  sleep  are    more  likely  to  suffer  from  hypertension,  diabetes,  depression,  and  even  cancer.  Source:  Ins+tute  of  Medicine.  Sleep  Disorders  and  Sleep  Depriva+on:    An  Unmet  Public  Health  Problem.  Washington,    

DC:  The  Na+onal  Academies  Press;  2006  

Employees  suffering  from  

sleep  disrupOons  have  less  energy,  poorer  cogniOve  funcOon,  less  producOvity  at  work  and  home,  and  have  decreased  

ability  to  cope  with  stress.    Source:  Turgiss,  Dr.  Jennifer.    

Asleep  On  the  Job:  The  Causes  and  Consequences  of  Employees’  

Disrupted  Sleep  and  How  Employers  Can  Help.  Virgin  Pulse.  2014.  

Social  support  increases  happiness,  saOsfacOon  with  life  and  decreases  loneliness.      Source:    

McAuley,  E.,  Blissmer,  B.,  Marquez,  DX.,  Jerome,  GJ.,  Kramer,  AF.,  Katula,  J.  (2000).  "Social  rela+ons,  physical  ac+vity,  and  well-­‐being  in  older  adults."  Prev  Med  31(5):  608-­‐617.  

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CONSUMER  WEARABLES  /  DEVICES  IS  ALREADY  A  $14B  GLOBAL  MARKET  

 (FORECASTED  TO  BE  $70B  BY  2024)  

OVER  100,000  CONSUMER    HEALTH  &  FITNESS  APPS  

 OVER  1.5  BILLION    

DOWNLOADS  PER  YEAR    

22%    INCREASE  IN  

EFFECTIVENESS  WHEN  FITNESS  

GOAL  IS  PURSUED  IN  CONCERT  WITH  

TECH  

52%    CONSUMERS  AWARE  OF  WEARABLE  FITNESS  DEVICES  

@virginpulse  

1  in  3  CONSUMERS  LIKELY  TO  BUY  A  WEARABLE  

FITNESS  DEVICE    

DEVICES:  NOT  JUST  FOR  FITNESS  FANATICS  

“Because  they  are  designed  to  be  worn  close  to  the  body,  [wearable  devices  are]  ideal  for  

monitoring  our  vital  signs  and  health.  They'll  track  how  acOve  we  are,  our  sleep  quality,  and  

how  many  steps  we  take  during  the  day.      

Consumers  of  all  sorts  —  fitness  buffs,  dieters,  and  the  elderly  —  will  come  to  rely  on  them.”    

“  

The  Business  Insider  July  2013  

ENABLE  TRACKING  

INCREASE  BEHAVIOR  ADOPTION  

INCREASED  ACTIVITY  

VALIDATED  DATA  

1  

2  

3  

4  

WHY  USE  A  DEVICE?  

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PROGRESS  TRACKING  

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Shawn  LaVana  Virgin  Pulse