game release modern warfare 2 rolls out into retailers brian anderson brian free parker scanlon
Post on 19-Dec-2015
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Call Duty Warfare 2
-Released on November 10-6th Installment of Call of Duty Services-In conjunction with Call of Duty: Modern Warfare: Mobilized for the Nintendo DS and Call of Duty: Modern Warfare: Reflex for Wii Console-YouTube
Biggest Entertainment Launch of all Time! WHY?
-Video-game publisher Activision hired TBWA for Marketing of Game-First teaser/trailer of Modern Warfare 2
March 25, 2009- Twitter account to build up hype
-Twitter Release for new MW 2 Controller-Monster Energy and Activision to develop promotions
Pre-ordering
• pre-ordering is about locking you into a purchase instead of a rental, and this is often accomplished with a bonus.– Ex: Wal-Mart gives you $20 eGift card– EX: Amazon gives $20 credit for next video
game purchase
• Gamestop: 2.5 million total pre-orders just in the US alone:
Sales
• Standard edition: includes just the game. – Retail: $60
• Hardened Edition: includes a code to download "Call of Duty Classic," limited edition Steel Book case and a "Behind the Lines" collector's art book. – Retail: $80
• Prestige Edition adds night-vision goggles, night-vision goggles collector's stand, a code to download "Call of Duty Classic," limited edition Steel Book case and "Behind the Lines.“– Retail: $160
Sales (continued)
• Generated $310 million in 24 hours to become "the biggest launch in history across all forms of entertainment.“– Harry Potter Book 1st day sales: $170 million– Dark Night 1st day sales $67,165,092
• 1st day sales: 4.7 million in the U.S and UK
• 7 million copies sold world-wide on the 1st day– Previous day-one sales record holder, Grand Theft Auto IV sold
3.6 million world wide
Current Advertising
• Football Games TV Ads• YouTube• The Hype Behind the Game• Wal-Mart
Sources
• http://adage.com/article?article_id=140497• http://popwatch.ew.com/2009/11/12/call-of-
duty-modern-warfare-2-youre-no-dark-knight/• Youtube.com
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