gamification

gamificationbeyond play

Background

Gamification Works Cases

Services Health Enterprise

Business Models References

Background

Gamification Works Cases

Services Health Enterprise

Business Models References

K12 School HoursTime to be a Master

18 Million Years a Year

1.5 Billion within 10 Year

Pleasure Fun

Rewards

Achieving

Interactive

Social Connections

Easy

PRAISE

Intrinsic and Extrinsic Motivation

Pleasure

Achieving

Rewards

Interactive Easy

Social Connection

Sensation

Fantasy

DiscoveryLaughter

Story

Challenge

Thrill

Triumph

Expression

24 HoursAny GameEverybody

Gaming can Make a Better World Jane McGonigal

Gaming can Make a Better World Jane McGonigal

http://bit.ly/aDmAYY

GAME LIFE

GAMIFICATION

Game Meets the WorldGame = Life

Gamificationthe process of

using game thinking and

mechanics to engage audiences

and

solve problems,

revolutionizing the motivations

for real life and virtual activities.

Game Techniques != Core Experience

Know Your Players & Their Social StyleKnow Your Players & Their Social StyleInteractingInteracting

ActingActing

WorldWorld PlayersPlayers

Intrinsic and Extrinsic Motivation

Player JourneyLife Cycle and Progression Over Time

Gamification Workshop 2010 http://slidesha.re/cD6YRD

Mihaly Csikszentmihalyi

Flow: an optimal state of intrinsic motivation

Whew!

Julie Dirksen

Game Techniques

Patterns over Time

Make Progress Visible

Make Progress Visible

Evoke Emotion for Action & Engagement

Evoke Emotion for Action & Engagement

Game Techniques

PacingAppointments

Progressive Unlocks

Reward SchedulesDynamic Systems

LevelsPointsLeader boardsBadgesMissionsVirtual Goods

LevelsPointsLeader boardsBadgesMissionsVirtual Goods

CuriositySatisfactionSurpriseTrustDelightFunEnvyPrideConnection

CuriositySatisfactionSurpriseTrustDelightFunEnvyPrideConnection

Experience Points (XP)

Redeemable Points (Credits, Coins)

Currency (Bucks)

Skill Points (Score, Rank)

Social Points (Social XP, Reputation,

Ratings)

Experience Points (XP)

Redeemable Points (Credits, Coins)

Currency (Bucks)

Skill Points (Score, Rank)

Social Points (Social XP, Reputation,

Ratings)

PointPoint

Social ActionsHow Players Engage Each Other

Social ActionsHow Players Engage Each Other

Beyond Game

Service

Business

the World

MobileEverybody

SocialGame Meets World

Value

Participate

Engage

Loyal

Social Connection

Achievement Money

Solution

App

Commerce

Marketing

Advertising

School

Enterprise

Health

Brain Storming

Problem Solving

120 Million People

Accruing Points, Leveling Up, and Earning Rewards

Frequent Flyer Program

Human Computation by GameHuman Computation by Game

Photo Sharing

Commerce

SocialSNS: Communication & Conversation

GameCompetitionChallengeReputation

LocalLocal InformationLife LoggingReward

Funny

Informative

Friendly

Advertising

Health

Health & Wellness Game

Schools are near-perfect game ecosystems:• Motivated Players

• Challenges • Rewards

• Rules• Levels

• Appointment Dynamics • Countdowns

• Incentives / Disincentives

Schools are near-perfect game ecosystems:• Motivated Players

• Challenges • Rewards

• Rules• Levels

• Appointment Dynamics • Countdowns

• Incentives / Disincentives

School is a game(just a poorly designed one)

School is a game(just a poorly designed one)

Grades (status) => Levels (progression)No Disincentives

Focus on final goal, not interim ersatz rewards

Highly EngagedCheating => Collaboration

Move from omnipotent admin to a self-enforced game

Grades (status) => Levels (progression)No Disincentives

Focus on final goal, not interim ersatz rewards

Highly EngagedCheating => Collaboration

Move from omnipotent admin to a self-enforced game

Change the School GameChange the School Game

Collaboration

Brain Gym

Coca-Cola’s Friendship Machine Rewards Cooperation With Cokes

Coca-Cola’s Friendship Machine Rewards Cooperation With Cokes

Marketing

McDonald's interactive Pong billboard brings big-screen elation, tomorrow's lunch

By 2015, more than 50 percent of organizations that manage innovation processes will gamify

those processes, according to Gartner, Inc

By 2015, more than 50 percent of organizations that manage innovation processes will gamify

those processes, according to Gartner, Inc

Enterprise

Enterprise

Energize Your WorkplaceDrive Performance Improvement

Innovate Organically

Motivate Teams

Identify Emerging Leaders

Energize Your WorkplaceDrive Performance Improvement

Innovate Organically

Motivate Teams

Identify Emerging Leaders

5 Ways You Can Use Games at Work5 Ways You Can Use Games at Work

http://bit.ly/lmdynJ

Reinvent

Reinvent

Solution

Solution

Platform

Ecosystem

Economy

Platform

Ecosystem

Economy

1.) Gamify2.) Badgeville3.) Bunchball4.) Big Door Media5.) CrowdTwist6.) Cynergy7.) SpectrumDNA8.) Reputely9.) iActionable10.) Scvngr11.) Manumatix12.) Leapfrog Builders

1.) Gamify2.) Badgeville3.) Bunchball4.) Big Door Media5.) CrowdTwist6.) Cynergy7.) SpectrumDNA8.) Reputely9.) iActionable10.) Scvngr11.) Manumatix12.) Leapfrog Builders

Entertainment

Game unGame

Online Services (Social

Game)

Offline Services

Life, Business, Education

Gamify the WorldLiving is Playing Game

Gamify the WorldLiving is Playing Game

Games Are the New

‘Normal' 

Al Gore

“Hafta” “Wanna”

Slavery Freedom

Duty FunWork Play

Efficiency Pleasure

Play to Save the World

Adding Play to the Enterprise [infographic] http://bit.ly/mAlkjk

http://gamification.org/wiki/Encyclopedia

http://gamification.co/

Jane McGonigal: Gaming can make a better world http://bit.ly/aDmAYY

Gamification Workshop 2010 http://slidesha.re/cD6YRD

SXSW Keynote - The Game Layer On Top Of The World

http://slidesha.re/gHggtF

Meaningful Play http://slidesha.re/hVLRgD http://bit.ly/i9mLUA

KangImSeong - Standing on the blurred border between game and reality

http://www.youtube.com/watch?v=qgdNVwSNkJE

Adding Play to the Enterprise [infographic] http://bit.ly/mAlkjk

http://gamification.org/wiki/Encyclopedia

http://gamification.co/

Jane McGonigal: Gaming can make a better world http://bit.ly/aDmAYY

Gamification Workshop 2010 http://slidesha.re/cD6YRD

SXSW Keynote - The Game Layer On Top Of The World

http://slidesha.re/gHggtF

Meaningful Play http://slidesha.re/hVLRgD http://bit.ly/i9mLUA

KangImSeong - Standing on the blurred border between game and reality

http://www.youtube.com/watch?v=qgdNVwSNkJE

@josanku