gamification, crowdsourcing & big data: the convergence point – are we here?

Crowdsourcing

Rajiv Vaid Basaiawmoit14th April 2016

CSW-GLOBAL, LONDON

Gamification

Big Data

The CONVERGENCE

point

Faculty of Science & Technology @rajiv_VB@AarhusUni

@rajiv_VB

CROWDSOURCING: “The process of getting work or funding from a large group of people (especially online)”

- Wikipedia

CROWDSOURCING can also be defined as harnessing the crowd to solve complex problems at scales and rates that no one individual

can achieve

@rajiv_VB

GAMIFICATION: “The process of adding games or game-like elements to something (as a task) to encourage participation”

- Wikipedia

Badges PointsLevelsLeaderboards Rules & Narratives

Acknow-ledgement

Active Feedback

@rajiv_VB

“A game is nothing but a set of problems to solve” - Gee in (Corbett, 2010)

“Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems”

- Sebastian Deterding

@rajiv_VB

But not just simple problems– BUT complex problem solving at a frentic pace…

@rajiv_VB

…that results in an ENGAGED (& engrossed) user

@rajiv_VB

BUT GAMIFICATION IS NOT JUST GAMES ….

Super Mario game LinkedIn profile bar Purposeful game

Graphic source:

@rajiv_VB

It can be used to grow user & customer bases….

Grap

hic

sour

ce: D

eman

d M

etric

@rajiv_VB

It can also use negative game mechanics to increase sales….

Graphic source: Rex Features (as seen on The Telegraph 18.12.2014

@rajiv_VB

It can be used to solve societal challenges….

Graphic source: Demand Metric

REAL CASE EXAMPLES:

@rajiv_VB

GAMIFICATION CROWDSOURCING

OVERLAPS – CLASHES – RESISTANCE – CONVERGENCE?

Past predicts future convergence….

Data/graphic source: Gartner Inc.

@rajiv_VB

THE DANGERS OF HYPE…

@rajiv_VB

”80% of All Gamification interventions will fail to meet Business Objectives” – Gartner (2014)!

Source: Bonusly infographic

Speed Camera Lottery pays drivers for slowing down

What if a portion of the money collected from speeders went

into a lottery for law-abiding drivers?

09.12.2010

@rajiv_VB

JUST GAMIFICATION

ALONE WILL NOT SAVE THE WORLD

@rajiv_VB

THE ERA of CONNECTIVITY

2020

4 Billion

Connected people

25+ Million

Apps25+

Billion Embedded &

Intelligent systems

50 Trillion

GBs of Data

Data Source: IDC, Intel, McCafe 2012

@rajiv_VB

CITIZEN SCIENCE LEADING THE WAY…

@rajiv_VB

Faculty of Science & Technology

@AarhusUni

Where Purpose overcomes Cash…

@rajiv_VB

@rajiv_VB

HIGH-LEVEL GAMIFICATION + CROWD-SOURCING FUSION

@rajiv_VB

Citizen Science at Cancer Research UK

Crowdsourcing

Gamification

Big Data

Not CONVERGENCE

BUT a

BIG-BANG EVENT

@rajiv_VB

WHAT DOES THE FUTURE HOLD?

OPPORTUNITY, HEARTACHE,

WISDOM

THANK YOU

Faculty of Science & Technology @rajiv_VB@AarhusUni

Contact details: Email: rvb@au.dkTel: +45 5133 5302

Twitter handle: @rajiv_VB