gamification of innovation process

1

GAMIFICATION

Hoda MehrManager, Strategic Development & InnovationAimia Inc.Phone: 514.205.7070E-Mail: Hoda.Mehr@Aimia.comLinked: ca.linkedin.com/in/hodamehrTwitter: @HodaMehr

The Secret Sauce for Innovation Process Success

2

84%

…of executives say that innovation is extremely or very important to their companies’ growth strategy.

Source: BCG’s 2010 Senior Executive Innovation Survey: 1600 executives from around the world, representing all

major markets & industries

NEED

3

ADOPTED DIFFERENT

TACTICS / PROCESSES

85% Traditional R&D in business lines

84%Centralized innovation initiatives at corporate center or for specific projects

81% Partnerships and open innovation

80%Formal accountability to business leaders for innovation

~ 50%

Other tactics

Source: Mckinsey Global Survey-2010: 2,240 executives around the world, representing the full range of industries,

regions, functional specialties, and seniority.

ACTION

4

Only 55%

…Satisfied with return on innovation investment.

Source: Mckinsey Global Survey-2010: 2,240 executives around the world, representing the full range of industries,

regions, functional specialties, and seniority.

Only 39%

… are good at commercializing new product & services.

Source: BCG’s 2010 Senior Executive Innovation Survey: 1600 executives from around the world, representing all

major markets & industries

RESULT

5

NUMBER ONE

HURDLE TO OVERCOME

WHY?

Risk averse culture

Source: BCG’s 2010 Senior Executive Innovation Survey: 1600 executives from around the world, representing all

major markets & industries

6

WHAT?

WHAT IS A

GAME

A set of mechanics that are designed to heavily engage participants with a pre-defined path through which they accomplish specific objectives.

7

GAME

GAMIFICATION

… is the use of game design elements, game thinking and game mechanics to enhance non-game contexts

Source: Wikipedia

+ 50%… of organizations that manage innovation processes will “Gamify” those processes by 2015

Source: Gartner

8

ENGAGE

59% … of Canadians are gamers.(have played a computer or video game in the past 4 weeks)

Avg.= 33 years old

Female38%

Male62%

Age

Ga

me

r P

op

ula

tio

n

9

ENGAGE

Source: Bunchball, Inc.

The interaction of basic human desires and game mechanics! By Bunchball Inc.

10

MASTERY

Time

Mas

tery

New to system / Junior Employees

Regular participation /

Mid Level Employees

Power Users/

Senior Employees

Narrated based on the desired

mastery path of an idea through the stage-gate

Narrated based on the employers’

mastery path within any innovation

process

Existing Innovation Processes

Gamified Innovation Processes

11

PROGRESS

“People always say that motivation does not last…

well, neither does bathing – that’s why we recommend

it daily.”Source: Zig Ziglar

12

PROGRESS

Source: HBR’s 2010 annual ideas collection, compiled in cooperation with the World Economic

Forum

Power of Small Wins!

By Prof. Teresa M. Amabile of HBS

13

… a system that relates to the motivational drivers of its audience

…narrated to guide participants through a pre-defined mastery path

ENGAGE

MASTERY PROGRESS

… incentivize employees progress through a series of achievable objectives

Gamified INNOVATION

PROCESS

SOLUTION

14

“The line between fun & work is self-drawn &

completely arbitrary.”Source: Gabe Zichermann

HAVE

FUN!