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Post on 01-Aug-2020
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GAMING HAS BECOME MAINSTREAM
3Kleiner Perkins: KP Internet trends 2017
PARTNERSHIPS ARE MAKING ESPORTS MAINSTREAM
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Gaming is the most valuable media for
advertisers and brands
GAMING IS VALUABLE FOR NON-ENDEMICS
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Professional / Elite
Fewer participation, greater viewership
Casual / Amateur
Higher participation,Low viewership
Competitive game experience
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tournaments
tournaments
OUR PROPOSITION
Internal
Proposition
B2B Proposition
GRASSROOTS
AMATEUR
UK PRO
GLOBALPRO
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BELONG OVERVIEW
• Belong is an experience led proposition giving gamers a location to meet, play and
socialise together
• We have 19 Belong arenas and one gaming bar (Alt bar, Nottingham)
• The arenas have a minimum of 12 stations, offering gamers rentals of high spec. PC’s with
a choice of titles to play, or login to their own accounts
• In the evenings and weekends, Belong runs a set of preplanned tournament and
community event content that can be played on PC or console (XBOX One/ PS4)
• This is supported by Belong.gg, a booking and esports tournament management
platform
• Each arena has its own Tribe identity, built around the sense of affinity to that area/ town
e.g. the worker bee is the symbol of Manchester so the tribe is known as the ‘Manchester
Swarm’
• Each tribe has their own social media accounts, with a national Belong account
supporting with retweets/ news to the wider Belong community
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ARENA ACTIVITIES
PAY TO PLAY PARTIES TOURNAMENTSESPORTS TEAM
EVENTS STREAMING ACTIVITY FOOD & DRINK RETAIL
BELONG ARENA
CLASHCOMMUNITY EVENTS UK MASTERS ESPORTS LAUNCH EVENTS YOUTUBER EVENTS PUBLISHER EVENTS
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