gareth whittaker

©2015 Software AG. All rights reserved. 1 |

Gareth Whitaker

Presales Manager

23 July 2015

Software AG Innovation Day 2015

23 July 2015| Urban Tree

What is IoT?

Dictionary definition?

Basically, everything talking to anything that can listen

Living in the fridge…

It’s great to be living in the future

"The machines rose from the ashes of the nuclear fire.

Their war to exterminate mankind had raged for

decades, but the final battle would not be fought in the

future. It would be fought here, in our present.

Tonight..."

Nike and Lexus

IoT

Finding the Business Value

The business value in

the Internet of Things

doesn’t lie in how

much data you

generate or collect.

The value lies in what

you do with it.

©2015 Software AG. All rights reserved. For internal use only 10 |

Making Sense of Fast Big Data

& Making Smart Stuff Happen!

Internet

Mobility

The Internet of Things

Location Sensing

Wearable Devices

Streaming

Social Media

Fast,

Big Data

Time window

to analyze &

act

Computational

Complexity Smart

decisions

Smart Retail

Smart Banking

Smart Power

Smart Hotel

Smart TV

Smart Hospital

©2015 Software AG. All rights reserved. For internal use only 11 |

Take 2 Smart Pills & Call Me

in the Morning

Machines With

Feelings

It’s All About Me

Home is Where

the Smart Is I’m the Chairman

of the Board

Robocops: Smarter

than the Average

Criminal

Planes, Trains &

Automobiles

©2015 Software AG. All rights reserved. For internal use only 12 |

Planes, Trains & Automobiles

©2015 Software AG. All rights reserved. For internal use only 13 |

Average fuel consumption per day

Optimizing your arrival reduces cost &

carbon footprint

Container ships often arrive

early or late at ports…

Full speed

350 tons

Half speed

150 tons

©2015 Software AG. All rights reserved. For internal use only 14 |

It’s All About Me…

©2015 Software AG. All rights reserved. For internal use only 15 |

“Segment of One” Marketing

Location Buying

Behavior &

Interests

Dynamic

Offers

©2015 Software AG. All rights reserved. For internal use only 16 |

Video Analytics & Smart Signage

©2015 Software AG. All rights reserved. For internal use only 17 |

“Welcome Back,

Isabella!”

Restaurant Lobby

Concierge

Smart Hospitality & Retail

©2015 Software AG. All rights reserved. For internal use only 18 |

©2015 Software AG. All rights reserved. For internal use only 19 |

Machines with Feelings

©2015 Software AG. All rights reserved. For internal use only 20 |

Predictive Maintenance

8.4 meters 4.7 meters

©2015 Software AG. All rights reserved. For internal use only 21 |

Home is Where the Smart Is

Marketing

Campaigns

Customer

Behavior &

Preferences

Personalized ads

Content suggestions

When 10,000

relevant

customers are

watching, play ad

©2015 Software AG. All rights reserved. For internal use only 22 |

Take 2 Smart Pills &

Call Me in the Morning

©2015 Software AG. All rights reserved. For internal use only 23 |

I’m the Chairman of the Board

©2015 Software AG. All rights reserved. For internal use only 24 |

Robocop: Smarter than the Average Criminal

The Technology

General Software AG IoT Architecture

Detailed Software AG IoT Architecture

©2015 Software AG. All rights reserved. For internal use only 28 |

Find Your Value in the IoT!

Considerations

©2015 Software AG. All rights reserved. For internal use only 30 | ©2015 Software AG. All rights reserved. For internal use only 30 |

By Dr. John Bates

Thingalytics Smart Big Data Analytics for

the Internet of Things