gcd-week5-socialmediaplatforms

Twitter, Linkedin, YouTube & Flickr

Keith Feighery

Outline

• Introductions• Twitter Overview & Case Studies• YouTube Overview & Case Studies• Photo Websites (Flickr, Instagram, Mobile Apps)• Blogging Platforms• Yelp• Q&A

Keith.feighery@digitalinsights.ie

Twitter

Twitter

• Microblogging platform• Can be incredibly powerful tool for business owners and

marketers• BUT takes time, effort and persistence to build up a

community• It is much more chatty (Dialogue) than Facebook• Businesses need to think about all their constituencies

when using Twitter• Not just for customers – partners, media, pr etc…• Great for thought leadership

What is it?

• Tweet = 140 Characters• @someone – talk to someone (everyone sees it)• DM Someone – prviate message - only the

people FROM and TO see it• RT – retweet – a lot of people retweet content

that others have writter

It’s a Totally Different Medium Than Facebook

No Secret, that traditional marketers find it difficult to use and talk to prospects and

customers

Must clearly know what you want to achieve through it and exactly who you will be talking

to

Find someone with a function, who has something interesting to say – and can say it

well

And get them to engage at a granular level

Build up community overtime

Twitter Timeline

The Tweet

Twitter Search

Case Studies

CrackBird

CrackBird

Realex

RealexPayments

General Account

Personalised Accounts

Donal Skehan - Who is his core audience on Twitter

Donal Skehan

Murpys Icecream – Who is he talking to on Twitter

Murphys Icecream

Murphys Ice Cream

James Whelan Butcher

Pat Whelan Butchers

Fallon and Byrne

Garrendenny Lane Design

Blacknight.com

Twitter Backgrounds

FreeTwitterDesigner.com

TweetyGotBack.com

Twitter Tools

Tweetdeck

Hootsuite

Twitter Apps

ManageFilter.com

Manage Your Twitter Account

BufferApp.com (Queue Tweets)

LinkedIn

The Profile

The Feed

Events

Company Page

Company Services

Jobs

LinkedIn Ads

Video Sites

YouTube, Vimeo, Blip.tv

Realex Corporate Video

YouTube

Photosites

Flickr

Instagram

Blogging Platforms

Wordpress.org & .com

James Whelan Butchers

McGarr Solicitors

Review Sites

Yelp

Thank You

Contact Details

www.linkedin.com/in/keithfeighery

www.twitter.com/kfeighery

www.faceboook.com/keith.feighery

keith.feighery@digitalinsights.ie

086 6070274