#gdsummit: well, my employer brand sucks. now what? by alison hadden

Confidential and Proprietary © Glassdoor, Inc. 2008-2014

Well, My Employer Brand Sucks. Now What?

#GDSummit

Alison HaddenDirector of Marketing

@alisonhadden

Confidential and Proprietary © Glassdoor, Inc. 2008-2013

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#GDSummit

Career Site - Desktop & Mobile

“I love working at Marketo. We have a strong team of extremely talented people who are relentless overachievers. You can feel the buzz of energy as soon as you walk into the office.”

MarketoProfessional Services

RecruitersHiring Managers

Events

GlassdoorCompany Profile

Twitter FacebookLinkedIn

What Are Candidates Learning About You?

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Conducting An Employer Brand Audit

#GDSummit

Brand Awareness vs Talent Competitors

Confidential and Proprietary © Glassdoor, Inc. 2008-2013

Conducting An Employer Brand Audit

#GDSummit

Reputation vs Talent Competitors

Confidential and Proprietary © Glassdoor, Inc. 2008-2013

Conducting An Employer Brand Audit

#GDSummit

Ratings & Trends Over Time

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Conducting An Employer Brand Audit

#GDSummit

Review Key Hiring Metrics

Applicant Quality?

Accepted Offers?

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51%of new employees cite ‘buyers remorse’ because the hiring process failed to paint an accurate picture of the job

DDI Global Selection Forecast, 2012

Is there a gap between who you really are as a company

and who you THINK you are?

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Is Perception Reality?

#GDSummit

Employee Sentiment Cloud

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Is Perception Reality?

#GDSummit

Company Reviews & Ratings

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Is Perception Reality?

#GDSummit

Interview Reviews & Ratings

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2. Reality Check

#GDSummit

Why did YOU choose

US?84% would consider leaving their job for a company with a better reputation (even without more $$$)

Corporate Responsibility Magazine, 2012

Q1 Employee Survey

NEW HIRES:

Employer Branding isn’t just about Attracting Talent; it’s about Retaining Talent, too!

Confidential and Proprietary © Glassdoor, Inc. 2008-2014

Confidential and Proprietary © Glassdoor, Inc. 2008-2013

Educate on Employer Branding’s Business Impact

Embrace Transparency

Engage with Your Brand Ambassadors

Measure, Track, and Share

Refresh Your Messaging Across Channels

#GDSummit

Confidential and Proprietary © Glassdoor, Inc. 2008-2013

Educate on Employer Branding’s Business Impact

LinkedIn Survey, 2012

Confidential and Proprietary © Glassdoor, Inc. 2008-2013

Refresh Your Messaging Across Channels

#GDSummit

Confidential and Proprietary © Glassdoor, Inc. 2008-2013

Embrace Transparency

#GDSummit

Confidential and Proprietary © Glassdoor, Inc. 2008-2013

Engage With Your Brand Ambassadors

#GDSummit

Confidential and Proprietary © Glassdoor, Inc. 2008-2013

Measure, Track, and Share

#GDSummit

Applicant Quality Accepted Offers Employee Retention

Confidential and Proprietary © Glassdoor, Inc. 2008-2013

More Free Employer Branding Resources

Confidential and Proprietary © Glassdoor, Inc. 2008-2013

Questions? Reach Out!

#GDSummit

Alison HaddenDirector of Marketing

@alisonhadden