gen y and nonprofits - the why and the how

The Fountain of Youth

Communicating with the Next Generation

The Fountain of YouthCommunicating with the Next Generation

Sam DavidsonCoolPeopleCare.org

How long were you online last week?Do you blog?How do you share files?Define the word “community”

Generation YMillennialsBorn after 198076 millionCollaboratorsAccessWork/Life BalanceEngagement

- Howard Schultz, CEO, Starbucks

“We are the third place in the lives of millions of our customers. We are the coffee that brings people together every day around the world to foster conversation and community.”

LinkedIn and MeetUp are replacing chambers of commerce

Gen Y will experiment with different organizational forms.

Gen Y is motivated to enter the social sector in a different way than Baby Boomers.

Gen Y is more anxious about life/work conflicts.

Source: Nonprofit and Voluntary Sector Quarterlyhttp://nvs.sagepub.com/cgi/content/abstract/32/3/450

From

Gen Y

to

GenWhy?

Gen Why?

It’s about the future of your fundraising.

In its first year, Causes raised $2.5 million on Facebook and MySpace.

Generation Y currently controls

more than $211 billion in spending

power.

Gen Why?

It’s about the future of your clients.

According to the According to the Corporation for National Corporation for National and Community Service, and Community Service,

the growth rate of college the growth rate of college student volunteers student volunteers

(approximately 20%) is (approximately 20%) is more than double the more than double the

growth rate of all adult growth rate of all adult volunteers (9%).volunteers (9%).

In 2005, approximately 30.2 percent of college students volunteered, exceeding the volunteer rate for the general adult population of 28.8 percent.

The future of your organization depends upon it.Gen Why?

It’s about the future of your workplace.

According to Deloitte and Touche, over 1/3 of our work force will need to be replaced in the next 20 years.

According to the Bridgespan Group, nearly 640,000 new senior managers will be needed in the nonprofit sector in the next 10 years.

Get digitalGet relevantGet simple

Get practicalGet original

Who is currently coming to your Web site?

Who would you like to come to your Web site?

Do the lists match?Should they?

StrangersFriendsDonors

Loyal donorsAdvocates

Turn strangers into friends

Turn friends into donors

Turn donors into advocates

What could someone do for you in:What could someone do for you in:

5 minutes?5 minutes?10 minutes?10 minutes?30 minutes?30 minutes?

1 hour?1 hour?2 hours?2 hours?4 hours?4 hours?

A day?A day?A weekend?A weekend?

What could someone do for you with:What could someone do for you with:

$1?$1?$5?$5?

$10?$10?$20?$20?$50?$50?

$100?$100?$1000?$1000?

Technology andthe Internetare a strategy,not a solution

Use processes that are both digital and ‘analog’

Embrace,

don’t fear,

the ever-changing world of

technology

Work with strategicpartners to ease

the learning curve

From

GenWhy

to

Gen

Why

Not?

Companies Started During a Downturn

“…a weak economy is not the time to cut back on communicating with your existing and potential customers.”

– Dr. Jeff Cornwall, Director of the Center for Entrepreneurship, Belmont University

Start the conversationMake the commitmentFind the champion