gender & media
Post on 24-May-2015
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Gender & Media
Outline
Revisiting theories of media effects
Gender? Sex? Woman and/or Men?
Representing beauty & ugliness at an early age
Introducing Gender Studies
“Advertising women”
What’s the first thing that comes up to your mind when you hear the word...
Womanly
Manly
Says who?
What are the earliest movies you remember from YOUR
childhood?
Familiar?
What does a “bad” woman look like?
What about the men?
Mickey Mouse Monopoly. Disney, Childhood & Corporate Power (2001)
How do movies, news shows, advertising, magazines, music videos
etc. affect our idea of beauty, ugliness, of what is womanly, or manly?
Media Studies
Gender Studies
?
What’s on your ID card?
What is sex?
What’s the word in Arabic for gender? sex?
Social construct?
Biological construct?
What is gender?
Introducing Gender Studies
http://www.fmarion.edu
Gender studies is a field of interdisciplinary study which analyses race, ethnicity, sexuality and location.
Healey, J. F. (2003). "Race, Ethnicity, Gender and Class : the Sociology of Group Conflict and Change".
Judith Butler: gender performativity
Gender Trouble: Feminism & the Subversion of Identity (1990)
Challenged the distinction often made between sex &
gender; sex is biological while gender is culturally
constructed.
That is, both sex and gender are constructed.
Gender as a performative
It is a “doing” that makes gender what it claims it is. We are not a gender, we do or perform a gender.
Calling for “gender trouble”, for people to trouble the categories of gender through
performance
Looking at one example of relation between Gender & Media
http://owni.eu/2010/11/08/top-48-ads-that-would-never-be-allowed-today/
http://owni.eu/2010/11/08/top-48-ads-that-would-never-be-allowed-today/
http://owni.eu/2010/11/08/top-48-ads-that-would-never-be-allowed-today/
http://owni.eu/2010/11/08/top-48-ads-that-would-never-be-allowed-today/
Blog about it.
Tweet about it.
A media image is a construction, therefore it can be changed!
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