general information about the programme

The evaluation of effects and processes in the course of the German Mobility Management Action Programme „effizient mobil“

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General information about the programme Background: until 2009 no national initiative to foster mobility

management on a larger scale Motive: Action Programme first attempt to encourage MM networking

and MM activities systematically Financing: funded by the Federal Ministry of the Environment (BMU) Performance: performed by the German Energy Agency (dena) Runtime: present runtime: 01/2009-12/2010 Target groups: main target groups are municipalities and

companies/institutions Objective: Special focus on possible CO2-reduction

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Regionalisation

Objective:- Establishment of 15 regional networks

Tasks:- Addressing relevant stakeholders and

protagonists- Support for well-directed placing of

initial consultation

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Initial consultation Initial consultation for more than 100 companies and municipalities Consulting done by qualified consulters Standardised approach for initial consultation (category companies):

analysis of location characteristics employees mobility behaviour analysis of home to work distances

development of a location specific concept

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Evaluation - modules and objectives

Two modules: Evaluation of effects on the site/local level Evaluation of processes on the regional and on the site/local level

In the following concentration on the effects and processes on the site/local level; starting with effects

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Spheres of action in mobility management

Doris Bäumer (ILS) & Conny Louen (ISB)The German Mobility Management Programme „effizient mobil“5. International Symposium on Travel Demand Management, University of in Aberdeen , 26th to 28th October 2010

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Mobility management for companies Focus: mobility of employees Aim: CO2 saving

Data Base Profile of the Companies Employee Survey Dispersion of places of residence

Assessment of the impact of mobility management concepts in terms of CO2

Concept

QuestionnaireCharacteristics for company

QuestionnaireCharacteristics for companies

Analysis

Estimation

Calculation

QuestionnarieData of employees

Choice of tranport mode for work-related trips Distance between recidence/place of work

Car-traffic volumeCar-traffic performance

(analysis)

Car-traffic volumeCar-traffic performance

(estimated)

PT potentiale.g. PT accessibility

NMT potentiale.g. proportion of trips < 5 km

Basic conditions for PTe.g.• PT accessibility• spation position of location• working time• barriers to use PT

Basic conditions for NMTe.g.• Proportion of trips < 5 km• Infrastructure for cycling• reasons for choice of

transport mode

Basic conditions for MPTe.g.• conditions of parking• driver‘s-license• car-availabilitiy• reasons for choice of transport

mode

Planned measures

carpool potentiale.g. conditions

Matrices of effect

ConductionCO2 Reduction

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Objectives: identifying strengths and weaknesses in the consultation processes identifying factors, that probably promote or rather hinder the implementation of

Mobility Management

Data Base: Consulters and beneficiaries survey

Contents of the questionnaires: Motivation of companies/municipalities, to take part Need for action; thematic fields with high need of action Comprehension and experiences Important future topics/themes Details concerning the process of consultation

Evaluation of processes – what about?

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Evaluation of processes – what about?

Details concerning the process of consultation, e. g.: Persons involved; internal participation Assessment of the collaboration of consulter and

company/municipality Contentment with the participation in finding fitting measures Acceptance of the measures and the concept Willingness for implementation

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Evaluation of processes and effects – combined results

e. g. theoretical potential and willingness to implement the suggested MM measures