generate more leads presentation2[1]

MAKE YOUR WEBSITE GENERATE MORE LEADS

Outbound Marketing

Outbound Marketing is Broken

800-555-1234AnnoyingSalesperson

Marketing Has Changed

1950 - 2000 2000 - 2050

Inbound Marketing

Blog SEO Social Media

Inbound Marketing

Convert

Get Found

Get Found• Publish• Promote• Optimize

Convert• Test• Target• Nurture

Process ToolsGet Found• Content Mgmt• Blogging• Social Media• SEO• Analytics

Convert• Offers / CTAs• Micro Sites• Email• Lead Intelligence• Lead Mgmt• Analytics

What HubSpot Software Does

Of Course You’re Skeptical

Social Media Is Now a Staple

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• Unmeasured• Small scale• No business impact• But lots of fun

• Highly measurable• Massive scale• Major driver of leads, sales• Still fun

Flickr: anitacanita Flickr: sierravalleygirl

Today: Social Media Matters, Too

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Your Dealership Already Have the Skills

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You Just Do It Offline• Meeting people• Building relationships• Asking questions• Answering questions• Building trust• Building a reputation

Convert with Micro Sites

Target Market

Website Visitors

Leads

Opportunities

Customers

Conversion is where we take what we have spent time and money to get (visitors) and change it into something valuable to marketing (leads).

A cost becomes a benefit.

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http://Twitter.Grader.com

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http://Facebook.Grader.com

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Track Referrals

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Twitter (5.1%)

Webinars (9%)

Measure the Whole Funnel

Website Visitors

Customers

How to Track Your Funnel

Track visitors. Track leads. Track customers.

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Track Conversions

  Visitors Leads Conversion Customers Net

Conversion

Twitter 3,289 554 17% 12 0.4%Facebook 504 75 15% 6 1.2%Stumbleupon 511 28 5% 1 0.2%

Traffic to HubSpot.com

Selected Channels

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Final Thoughts …

Build Leverage

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Too Many Pieces to Put Together!

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d.j.k. on flickr

We Help Put the Pieces Together

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