generate more revenue by enhancing your client experience - gymnastics clubs

Generate More Revenue by Enhancing Your Online Client Experience

Your Hosts

William OwensBusiness Development • Close to 2 years at Amilia• Expert on the product and

implementations in gymnastics clubs

• Avid traveller and dog lover

Sebastien LeducVP of Sales• Took the reins of Amilia’s

Business Development in early 2016

• Entrepreneur, business Coach and father

Agenda

1. Online Presence: SEO & Local SEO2. Mobile Optimization3. Website Integration4. User Accounts

Key Takeaways

Competitive Advantages for Business:

1. 3 tips on how to get more traffic on your website!

2. How to check if your website is mobile-friendly.

3. Online Registration and integrating an e-commerce platform.

4. User Accounts: how to take your Client Experience to the next level.

How to be found Online: SEO & Local SEO

Shopping just a few years ago…

How does someone find a store nowadays?

• Search Engine! (Google)

What’s SEO?

SEO or Search Engine Optimization is the starting point for every online marketing effort. The goal is to be on the first page for every gymnastics search in your area.

What’s Local SEO?

Local SEO is search engines prioritizing local businesses based on the searcher’s location.

4 out of 5 mobile phone and tablet owners use their devices to search for local business information.

– Search Engine Journal

Is SEO relevant to you?

Why do you care?Even if you are a non-profit, your mission is to serve your community with your sport. You need to ensure existing and future clientele can find you.

3 Tips to Improve Local SEO

Get your name, address, phone number, website and email address mentioned by local sites.

Tip #1 Citation Building

Citation Building

• Google My Business• Yelp• Facebook• Local Chamber of Commerce• Member Organizations & Affiliations

Sites You Should be Listed On

Citation Building

Consistency is Key• Your contact information must be

EXACTLY the same EVERYWHERE!

Key Words

Tip #2 Key Words• Use your location in descriptions,

blogs, about us.• Be specific: Use City and

neighbourhoods/burrows if your city is large.

An example of SEO in Amilia’s Admin Portal

Blogging & Content

Tip #3 Blogging & Content• More content = More Keywords to Index• Quality over quantity• Write about what you are passionate

about:• Your ideology & values• What your coaches are up to• New programs• Share industry news you are excited

about.• Post to Social Media!!

Local SEO Resources

• A great beginner resource: https://www.searchenginejournal.com/seo-guide-beginners-guide-local-seo/167289/

• A comprehensive guide: https://moz.com/learn/local

* Amilia does not have a business affiliation with either of these organizations. We simply believe they are leaders in SEO and they are trusted resource.

What is being Mobile Optimized?Why do you need it?

Statistics!

In 2015, 51% of online retail traffic came from a mobile device surpassing desk and laptops.

- Internet Retailer

Amilia’s mobile traffic increased by 12% in the last 2 years alone.

Statistics!

4 out of 5 mobile users used their device to search for local business information, and 80% of those searches resulted in a purchase.

- Search Engine Journal

Sample Data

Regular Web Page

Mobile Optimized Web Page

Mobile & Local Search

Google prioritizes websites that are mobile optimized in mobile search results.

Mobile Optimization

Is Your Site Mobile Optimized?• Google Mobile Test Link:

https://www.google.com/webmasters/tools/mobile-friendly/

Once clientele finds you…

There’s a 50% chance your clients will be completing their registration with a Mobile Phone or Tablet!

If you offer Online Registration.

This trend is only accelerating. The world’s largest online retailers are investing heavily in mobile, because this is where more people are buying everything.

Online Registration

Your Online Registration Needs to be Mobile Optimized.

Website Integration

Client Experience & Website Integration

2 Ways to Integrate an Online Registration

Solution

1. URL Integration

Website Integration: Portal vs Store Experience?

1. Clients need to create an account to view catalogue.

2. Works best for returning clients

2. iFrame

Website Integration: Why is it important?

Keep your clients on your site:

• Control the controllable.• Optimize for devices, UX,

workflow.• Avoid distraction,

confusion, ensure trust.

Website Integration: Why is it important?

Brand continuity:• Every org profit or non

profit has Mission. • Drive engagement by

maintaining brand continuity.

User Account

User Account

1. What is it?

2. Why is it important?

3. How does it add value?

User Account

The user account is your first point of contact for basic questions your clients have.

• What did I buy?• When is my activity?• Can I have my invoice?• I need to pay my bill.• I need to update my information.

User Account

User Account

User Account

User Account

User Account

Why is it important?

1. Your clients may need answers when you are closed or unavailable.

2. Your staff may not always be available during working hours.

3. It puts additional pressure on your staff and distracts them from high value customer interactions.

User Account

How does it add value?

1. A user account frees up staff time for high value customer interactions.

2. Promotes a Customer Success versus Customer Support experience.

Conclusion

Key Takeaways

1. Concentrate on Local SEO2. Mobile Optimization is key to User

Engagement & Local Search 3. Online Registration website

integration is key.4. User Accounts: how to take your

client experience to the next level.

Question & Answer