geo-tagging by alick mackenzie, enabled city

PhotoRoute by Enabled City

Inspiring visitor confidence

PhotoRoute by Enabled City

Visit London gold awarded 2006

PhotoRoute.com launched 2011

Used by London 2012

VisitEngland inclusive destination pilot with VisitBrighton

Tottenham Hotspurs Foundation partnership

Definition of Geo Tagging

GeoTagging is the process of adding geographical identification metadata

to various media such as a geotagged photograph or video, websites, SMS messages,

QR Codes[1] or RSS feeds and is a form of geospatial metadata. This data usually

consists of latitude and longitude coordinates, though they can also include altitude,

bearing, distance, accuracy data, and place names.

A geotagged photograph is a photograph which is associated with a geographical

location by geotagging. Usually this is done by assigning at least a latitude and longitude

to the image, and optionally altitude, compass bearing and other fields may also be included.

Welcome, your holiday starts here

PhotoRoute – inclusive approach

Geolocated images taken from the walkers perspective

Directional arrows reinforcing direction of travel

Simple way-finding instructions

Available in widest possible formats

This is a really good idea: an app from Enabled City for "accessible, editable

route maps" in London, aimed at people with physical and learning disabilities,

as well as people speaking English as a second language. That means step-free

routes for people using wheelchairs, and photos taken along each route to aid

navigation.

Inspiring visitor confidence

Website view - easy navigation

Print view – removing technology barriers

Embeddable view – ideal for client websites

App view

PhotoRoute solves these problems

Visitor confidence when researching breaks

Destination promotion of 'must see highlights'

Way finding for people who find linear maps hard to read

Widening reach into inclusive tourism market

Available in wide range of formats to suit customers

Updateable and scaleable

VisitBrighton – inclusive destination

What next – crowd sourcing

What next – creating communities

What next – personalisation

Thank you

PhotoRoute.com by Enabled City

Alick Mackenzie

Enabled City, 35 Kingsland Road, London E2 8AA

www.photoroute.com/contact-us

07799030979