geography in performance management

visualise | communicate | ENGAGE

Supporting performance management with geographic intelligence

1. GeoWise and InstantAtlas

2. What value does geography offer?

3. Linking performance to place

4. The value of Rich Internet Applications

5. Challenges

6. Future Trends

Presentation Outline

• Specialist in developing product solutions to improve the visual communication of location-based statistical and performance data

• InstantAtlas suite:– InstantAtlas Desktop / InstantAtlas Server

• Government, health and limited commercial sector clients

• Started in 1997; in February 2008 became a subsidiary of ESRI Holdings Ltd

InstantAtlas Platform• Delivering geographically referenced statistics

and performance indicators in different forms for different audiences

• Includes highly interactive dashboard / scorecard style data visualisations.

Geography in performance

• Geographic dimension traditionally under-used

• Limited scope for geographic breakdown - sales

• Central government less interested in intra-area variations & organisations focused on central gov requirements

Drivers for change

• Mainstream BI technology for multi-dimensional data analysis

• Rising expectations in user community• Public sector:

– New sources performance frameworks require joined-up information; geography offers ‘data glue’

– Greater emphasis on evidence based decisions – CAA Key Line of Enquiry & reducing inequalities

– Duties to disseminate information effectively

• Rapidly growing volumes of data at small area levels

• New third party sources• Increasingly widespread acceptance of customer

segmentation• Rising user expectations

Value of ‘place’ in performance

• Better understand of spatial patterns and trends in performance – locality planning, targeting resources, maximising revenue, improving operational efficiency, reduce risk etc.

• Public sector:– Analyse intra-area variation – Benchmark ‘like’ areas – Appreciate inequalities to ‘narrow the

gap’– Communicate performance of key

public services to citizens at local scale – useful and interesting!

Technically how can we link performance to place?

• Spatial ETL & data warehousing tools• Highly interactive data visualisation tools• Method to pull data from warehouse into data

viz tools

• Rich Internet Applications (RIAs) for standalone applications & integrated into third party products/applications

Rich Internet Applications (RIAs)

• Ideal for apps that require rich, high performance interaction eg. multi-step processes, testing, exploration

• Make use of vector scaling, brushing, animation, video capabilities

• Reduced costs - RIAs can be centrally deployed and maintained, and, in most cases, don't require a specific client configuration or Operating System.

• “RIAs deliver a user experience that feels more responsive, speedy, and aesthetically pleasing than traditional web technology”

• “Provide deeper, richer functionality than what is possible using traditional web technology”

• “Offline apps that look like online apps, and online applications that can go offline”

• “Users tend to interact more with RIAs thereby creating greater engagement”

Why do you need a RIA?• To reach new users of spatial information• Ideal for adding spatial capability to PMS/BI• Highly intuitive end-user environment – extends

the customer base out to the masses• When you have end-users that need a quick

view on progress that involves more detailed spatial data (or spatial processing)

• When you value currency – where data is frequently changing and you need a quick ‘latest state’

• Where animation capabilities are useful to depict flow/movement/change

• Where you need video capabilities• Where you need high quality presentation• Where you are exploring options, trying things

out, what happens if I do this..?

Product sales performance

Presenting data graphically:Audit Commission CPA scores

Home Office, national recorded crimes

Crime and community safety reporting

2012 Olympics Local Impact Monitoring: London

Corporate Performance Reporting

Interactive dashboard tools to explore and compare areas

Enabling Recycling managers to view their performance at the level of Wards

Integrating geo-visualisation into performance management systems – InPhase Performance+

Integrating geography within PerformancePlus helps the manger identify and think about locality action planning.

www.communityhealthprofiles.org.uk

Local authority Community HealthProfiles for England

Community Health Profiles for England

Challenges

• Data• Gaps• Volumes• Making sense of it all

• Knowledge & Processes– BI behind PM is widely under-used in

public sector– Few staff doing performance analysis

• Technology– Simple reporting tools (RIAs)

embraced by BI vendors...but GIS vendors?

• Culture– Break away from silos– “Information as key asset”– Treating evidence seriously

Future trends• Increase in examples in performance/BI using

spatial intelligence• Move away from web mapping to integrated

spatial tools reaching new audiences• Tighter BI – GIS integration

• In public sector:– Public sector is learning

from commercial sector– Stronger geographic approach– “locality action plans”– Clearer Gov guidance – Improvements in public

reporting– User expectations rising –

fuelled by commercial sector

For more on performance issues see: http://www.instantatlas.com/performance_background.xhtml

geography in performance management

performance indicators

detailed spatial data

performance locality

high performance interaction

product sales performance

spatial tools

growing volumes of data

spatial capability

Technology

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