geotask shopper research
Post on 16-Apr-2017
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Understanding how shoppers behave and interact with retailers, businesses and restaurants in your town centre.
www.geotask.co.uk
Digital Innovation Contest Winner:
A shopper community of smartphone users who are
happy to share their anonymous location data to help their high street thrive
Geotask.co.uk
What is it?
GeoTask maps shopper GPS location behaviours against a database of consumer businesses, travel hubs and leisure locations
Geotask.co.uk
How does it work?
What insights are available?
Geotask.co.uk
Measure visits over time
Understand how shopper visit behaviours change by time,
date, event and weather
Understand retailer preferences
Quantify which retailers shoppers visit throughout
their shopping journey
Movement Maps
Flow, heat and dwell maps by demographic profile
accessed through the cloud dashboard
Behaviour triggered survey
Discover what consumers think about your town when
in location
Reports dashboard‘Measure success’
Analyse the affects of events, marketing campaign and changes to
your town. Benchmark against competitor towns
Geotask.co.uk
Helping Your Town Thrive
Local Shoppers join GeoTask in the knowledge their anonymous shopper behaviour data is shared FREE OF CHARGE with towns to help…
1. Analyse the affects of macro and micro events on the sustainability of the town
2. Attract new retailers to vacant units
3. Maximise the benefit of marketing campaigns
4. Enable retailers to grow and retain customer segments
5. Deliver the data to support economic development
More GeoTask members…
Move valuable FREE town data…
GeoTask works with Councils and BIDS to recruit local GeoTask members
• Install the free GeoTask app - Apple and Android• Privacy first – no personal data used• Anonymised and aggregated GPS data captured
Geotask.co.uk
Towns who have already joined GeoTask…
Geotask.co.uk
Aldershot, Andover, Bognor Regis, Bolton, Buxton, Camberley, Gt Yarmouth, Hinckley, Horsham, Kendal, Kingston Upon Thames, Lancaster, Liverpool, Loughborough, Maidenhead, Middlesbrough, Newbury, Perth, Reading, Richmond-upon-Thames, Romsey, Salisbury, Stockport, Stratford-upon-Avon, Sutton, Twickenham, Wellingborough, Weston-Super-Mare, Wimbledon
Geotask.co.uk
RewardingGeoTask members
Weekly & MonthlyFREE Prize Draws
116 cash prizesevery month
GeoTask TownData Dashboard
Geotask.co.uk
Geotask.co.uk
Example 1: Demographic Comparison
Geotask.co.uk
Example 2: Pre & Post visit report
Geotask.co.uk
Example 3: Dwell Time Heat Map
1. Help recruit GeoTask members in your town
2. Execute the provided ‘spread the word’ media pack including: blog articles, press release, facebook content & images, email templates
3. Share town business name & address database
4. Receive 12 months free access to the GeoTask shopper behaviour insight reports dashboard
Simple, easy and minimum effortGeotask.co.uk
How your town can receive invaluable shopper behaviour insight
To find out more about the benefits of your town joining GeoTask please contact:
E: Clive.hall@indestinate.comT: 0772 63 55 277W: www.geotask.co.uk
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