geran & partners value proposition
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CONTENT
SERVICES PROPOSAL
Section 2
Clients
16
Section 5
Appendix
20
Our projects
18
Why us?
Section 6
Section 1
03Who we are?
02© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
11
Our approach
Section 3
05Services & Specialization
Section 2
Our team
13
Section 4
OUR PRACTICE
WHO WE ARE?
Geran & Partners is rapidly developing external communications consulting practice. Founded in 2011 it now operates all over Russia and through its partners’ network in 5 other countries.
Mission
To make our input in creating attractive Russian investment climate and enhancing further cooperation between Russian and foreign businesses
Our benefits
• Extensive experience in different industries in Russia and overseas
• Professional team• Regional presence all over Russia
and partnership network in the world
03mоb.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
© Geran & Partners. All rights reserved. 2015
CONTENT
SERVICES PROPOSAL
Section 2
Clients
16
Section 5
Appendix
20
Our projects
18
Why us?
Section 6
Section 1
05Services & Specialization
04
11
Our approach
Section 3
03
Who we are?
Our team
13
Section 4
Section 1
Part 2
© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
OUR SERVICES & SPECIALIZATION
SERVICES & SPECIALIZATION
0403
EVEN
T M
ANAG
EMEN
T
REPR
ESEN
TATI
VE S
ESRV
ICES
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External communications strategy development, creating and enhancing client’s positive image
PR COMMUNICATIONS(Public Relations)
А
Outsourcing services to be provided upon request
Legend:
А01
PR COMMUNICATIONS
02M
ARKE
TIN
G C
OM
MU
NIC
ATIO
NS
© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
0403
EVEN
T M
ANAG
EMEN
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REPR
ESEN
TATI
VE S
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06
PRCO
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S01
Comprehensive services in corporate style development, preparation of advertising materials and commercials
MARKETING COMMUNICATIONS
А
Legend:
А02
MARKETING COMMUNICATIONS
Outsourcing services to be provided upon request
© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
OUR SERVICES & SPECIALIZATION
SERVICES & SPECIALIZATION
02
MAR
KETI
NG
CO
MM
UN
ICAT
ION
S
07
Organization of meetings of different level and format – from VIP meetings up to large scale entertainment and business events
EVENT MANAGEMENT
А
Legend:
А03
EVENT MANAGEMENT
PRCO
MM
UN
ICAT
ION
S01 04
REPR
ESEN
TATI
VE S
ERVI
CES
Outsourcing services to be provided upon request
© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
OUR SERVICES & SPECIALIZATION
SERVICES & SPECIALIZATION
08
Representation of interests of local and foreign companies in Russia and overseas
REPRESENTATIVE SERVICES
04
REPRESENTATIVE SERVICES
03
REPR
ESEN
TATI
VE S
ERVI
CES
02
MAR
KETI
NG
CO
MM
UN
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PRCO
MM
UN
ICAT
ION
S01
© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
OUR SERVICES & SPECIALIZATION
SERVICES & SPECIALIZATION
09
Geran & Partners specializes on providing services both in Russia and abroad in the following areas:
MAJOR AREAS OF SPECIALIZATION
I
Innovation
RE
Real Estate
FS
Financial Services
GB
Green Building
NR
Natural Resources
AD
Architectural Design
© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
SERVICES & SPECIALIZATION
CONTENT
SERVICES PROPOSAL
Clients
16
Part 5
Appendix
20
Our projects
18
Why us?
Section 6
11Our approach
10
05Services & Specialization
Section 2
03
Who we are?
Our team
13
Section 4
Section 1
Section 3
© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
11
OUR APPROACH
PROJECT APPROACH
Anna SverdlovaManaging Partner
Our principles
Focus on results
Strong client relations
Individual solutions for each client
We appreciate every single client and do everything possible to help you be successful. We treat your
business as our own.
“
”
© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
CONTENT
SERVICES PROPOSAL
Clients
16
Part 5
Appendix
20
Our projects
18
Why us?
Part 6
13
Our team
12
05Services & Specialization
Section 2
03
Who we are?
Our approach
11
Section 3
Section 1
Section 4
© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
OUR TEAM
13
PARTNERS
German SverdlovPartner
German has 5 years of professional experience in major international consulting companies. By specializing in financial sector, he participated in execution of up to 10 successful consulting projects in a number of organizations and companies, including Russia’s leading financial institutions. German has strong structuring and analytical skills. He also specializes on data visualization and graphic materials design.
Anna has more than 15 years of professional experience in project management and external communications. She worked for one major business association which was followed by leading Italian bank where she headed Public Relations Department. She was responsible for media relations, cooperation with business associations along with promoting social and cultural initiatives all over Russia.
Managing PartnerAnna Sverdlova
© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
OUR TEAM
14
OUR TEAM
Timur Podzorov
Designer
Anton Sokolov
Photographer
Olesya Tsindeliani
Media Relations (Southern & Ural Federal Districts)
Julia Mironova
Media Relations (North-Western &
Northern Federal Districts
Dariya Androsova
Media Relations(Моscow)
© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
CONTENT
SERVICES PROPOSAL
Our team
13
Section 4
Appendix
20
Our projects
18
Why us?
Section 6
16
Clients
15
05Services & Specialization
Section 2
03
Who we are?
Our approach
11
Section 3
Section 1
Section 5
© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
CLIENTS
16
CLIENTS OF OUR PARTNERS
REVENUES WORLDWIDE
15.3 bln. USD
NUMBER OF EMPLOYEES
14.9 ths. people
MARKET CAPITALIZATION
52 bln. USD
© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
CONTENT
SERVICES PROPOSAL
Our team
13
Section 4
Appendix
20
Our projects
16
Clients
Section 5
18
Why us?
17
05Services & Specialization
Section 2
03
Who we are?
Our approach
11
Section 3
Section 1
Section 6
© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
Why us?
18
OUR PRACTICE ADVANTAGES
Focus on priority areas
High qualification
Wide network of partners
Distance office
Our practice was formed by professionals from PR and strategic consulting fields in order to meet growing demand for services in reputation management for Russian and international companies and also in project management execution
• Best possible combination of price and services quality
• External professional view on your business activities and communications development
International partners network (UK, Germany, Holland, Sweden, USA) who combine great experience and impressive project portfolio with extensive network of contacts
Consultants with outstanding experience in emerging Russian market
© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
CONTENT
SERVICES PROPOSAL
Our team
13
Section 4
Section 6
18
Why us?
16
Clients
Section 5
20
Projects
19
05Services & Specialization
Section 2
03
Who we are?
Our approach
11
Section 3
Section 1
Appendix
© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
APPENDIX: OUR PROJECTS
20
SMP BANK Annual Reports structure development, copywriting services provision
Conducted best practice analyses of major Russian financial institutions on annual report preparation
Designed and structured Annual Reports for 2010 and 2011
Provided copywriting services
Project results:
PR
PR Communications
© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
ПРИЛОЖЕНИЕ: НАШИ ПРОЕКТЫ
21
GORPROJECTInternal corporate magazine development (“GORPROJECT Life”)
Organized series of interviews with Client’s management, designed and validated internal corporate magazine concept
Organized and executed photo session with Client’s employees, its office and executed projects in order to obtain visuals for corporate magazine
Designed and launched quarterly issued internal corporate magazine “GORPROJECT Life”. Developed magazine’s complete visual style and continues its issue execution
Project results:
МC
Marketing Communications
© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
APPENDIX: OUR PROJECTS
22
RUSSIA INNOVATION COLLABORATIVERepresenting interests of Russia Innovation Collaborative (RIC),
enhancing and developing its business contacts in Russia
Designed RIC corporate materials for presentations at business meetings. Organized visits of RIC partners to Russia
Organized participation of RIC in Russian and international conferences focused on innovations commercialization
Enhanced RIC cooperation with its partners (potential clients search, meetings’ documentation preparation, meetings organization and coordination)
Represented RIC interests in business associations and on high-profile events
Project results:
RS
Representative services
© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
APPENDIX: OUR PROJECTS
23
NORILSK NICKELPR campaign support focused on minority stockholders relations
Developed key messages for communication with minority shareholders
Provided copywriting services
Provided analysis and overview for international markets of nickel, palladium, platinum and copper
Designed structure and content for special website developed for minority stockholders; prepared articles for a number of corporate publications, regional political, and business media
Project results:
PR
PR Communications
© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
APPENDIX: OUR PROJECTS
24
RANEPA ECONOMIC DEPARTMENT(THE RUSSIAN PRESIDENTIAL ACADEMY OF NATIONAL ECONOMY AND PUBLIC ADMINISTRATION)
Corporate style development, including advertising materials and
website
Organized three photo sessions with Academy students and models to prepare visuals for marketing materials
Designed department booklet and brochure (A5 format) in Russian and English
Designed and presented 8 versions of advertising modules. Prepared department advertising posters
Developed department internet website
Project results:
МC
Marketing Communications
© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
APPENDIX: OUR PROJECTS
25
AS TECHNOLOGYCorporate style development
Designed corporate logo
Prepared templates for corporate identity materials (letterheads, disks, notebooks, etc.)
Designed corporate presentation template
Project results:
МC
Marketing Communications
© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
APPENDIX: OUR PROJECTS
26
TOP-40 RUSSIAN BANK Corporate presentation development for one of the Bank’s subsidiaries
Assisted in presentation structure development
Presentation deck design and visualization
Project results:
МC
Marketing Communications
© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
APPENDIX: OUR PROJECTS
27
GREEN BUILDING COUNCIL in RUSSIA
PR Strategy development and implementation
Developed contacts with media market, 10-times increase in quotation in federal and regional outlets
Published expert opinions
Designed Annual RuGBC Report in Russian and English. Services included copywriting, green building market analyses, design
Project results:
PR
PR Communications
© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
APPENDIX: OUR PROJECTS
28
GORPROJECTCorporate event organization (“Builder’s Day”)
Provided comprehensive services on cooperation with venue owner -Radisson Royal Moscow (menu and drinks selection, technical equipment, sound and lighting supervision)
Developed and coordinated event entertainment program
Selected and collaborated with actors, stylists, photographers, MC’s and DJ’s
Venue interior design (banners, flower compositions, menus, program)
Project results:
EM
Event Management
© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
APPENDIX: OUR PROJECTS
29
VIMPELCOMOrganization of corporate New Year party for VimpelCom
Venue search, selection and coordination (hotel)
Developed and realized event concept: “Breakfast at Tiffany’s”
Prepared, approved and implemented event entertainment program
Selection and collaboration with entertainment program participants
Project Results:
EM
Event Management
© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
APPENDIX: OUR PROJECTS
30
GORPROJECT Corporate presentation development
Organized and executed photo session of projects designed by GORPROJECT.
Prepared 4 design concepts of corporate presentation. Designed complete presentation based on one of validated alternatives
Provided copywriting services
Project results:
МC
Marketing Communications
© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
APPENDIX: OUR PROJECTS
31
AFS INTERCULTURACorporate website, magazine and advertising materials development
Designed 20-year anniversary logo, corporate brochure, folders and information bulletin
Provided copywriting services
Developed sponsor collaboration program (sponsorship packages, sponsorship benefits development; designed corporate materials for prospective clients)
Designed and developed corporate website
Project results:
МC
Marketing Communications
© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
APPENDIX: OUR PROJECTS
32
GREEN BUILDING COUNCIL, RUSSIA
Corporate magazine development (“RuGBC News”)
Developed design concept of RuGBC News magazine (structure, visual concept, content)
Collected materials from magazine’s authors (selection and preparation of success stories in green building)
Designed magazine content and commercial modules; provided copywriting services
Cooperated with RuGBC advertising service
Project results:
МC
Marketing Communications
© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: anna.sverdlova@geranandpartners.com
Anna SverdlovaManaging Partner
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