gerry mcgovern: bottom page marketing

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Presentation by Gerry McGovern, given at http://www.fusionmarketingexperience.com - carewords, navigation, usability and customer top tasks.

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Bottom Page Marketing

Antwerp, Dec 2, 2011

Gerry McGoverngerry@customercarewords.com

www.customercarewords.com

@gerrymcgovern

More informationRequest a demoSpeak to an engineer

LE

AD

S

200

500

March July

2001

2004DELL POWEREDGE SERVERS ARE

2007

‘From the start, our entire business--from design to manufacturing to sales--was oriented around listening to the customer, responding to the customer, and delivering what the customer wanted.’

Michael Dell

Rugby site - entry workflow

100.0%

83.0%

55.8%

Start page

Main pageopened

Main Menu

Ste

p

Rugby site - entry workflow

100.0%

83.0%

55.8%

Start page

Main pageopened

Main Menu

Ste

pRugby site - entry workflow

100.0%

83.0%

55.8%

Start page

Main pageopened

Main Menu

Ste

p

Paul Rourke

50%

DONATE NOW

PLEASE DONATE

WHY DONATE?

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CONTRIBUTE

Meet the Google guys!

Google News!Google Primes for Mobile Search SurgeGoogle launches iGoogle Artist ThemesGoogle Lets AdWords Users Buy TV AdsGoogle Ads Street View To Driving DirectionsGoogle looking to map the abyss

Sergey Brin

New Improved SearchGoogle is delighted to announce the launch of our new improved search. It’s now even easier to search on our website. Read More

WELCOME TO OUR WEBSITE!!

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9%

45%

Time ClicksTime to Click Revenue

50 ms None None None200 ms -0.30% 500 ms None500 ms -1% 1.2 sec -1.20%1 sec -2% 2 sec -2.80%2 sec -4.40% 3 sec -4.30%

2009

A B

87%

http://whichtestwon.com/

Copyright © Gerry McGovern: www.gerrymcgovern.com 44

SPAIN

February 26

February 27

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48

Copyright © Gerry McGovern: www.gerrymcgovern.com 49

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