get discovered - creating an online persona that gets results

Get DiscoveredCreating an Online Persona

that Gets Results

Gary O’Neal

PleaseStand!

FarmerHunterTrapper

How Hiring(Really)Works

Imaginea job

you want

Imaginebeing a

Recruiter

Job Ads(An Inconvenient Truth)

Job Ad Checklist Manage and tune job search agents Learn the boolean search strings Indeed.com and Simplyhired.com Select relevant niche boards

Job Ad Checklist 80/20 rule on qualifications for applying Never “spam apply” Respond directly if given the option Politely aggressive follow-through

ResumeDatabase

(Another Inconvenient Truth)

Resume Database Checklist Post on the majors and select niche Update your resume and account Test your resume keywords Clear relevant and compelling title

Resume Database Checklist Complete contact info Format cleanly for text copy and paste URL for linkedin, twitter and your website

Linkedin(The Recruiter’s Friend)

LinkedIn Search

company:google title:developer country:”united states” zip:95117 radius:25

LinkedIn Searches title:engineer php (develop OR

developer) (software OR application OR applications) zip:94131 radius:25

LinkedIn Searches Recruiters can save their searches and

have updates emailed to them automatically

LinkedInfor

Hunters

Linkedin Checklist Optimize for being in search results Settings to enable people to see you Complete ALL fields Test search for yourself

Linkedin Checklist Link with as many people as possible Join LOTS of groups, but make invisible Answer questions in your field Get recommendations Update your profile and status regularly

Google(is your resume on the internet?)

Naive Google Search

java resume austin texas

Naive Google Search

java “software developer” resume austin texas

Recruiter’s Google Search

java (intitle:resume OR inurl:resume) -job -jobs -apply -submit

-sample -samples73301..78957 (TX OR Texas)

Google Search

site:linkedin.com (inurl:pub OR inurl:in) -intitle:directory “current * engineer”

Google Checklist

Get your resume on the “raw” InternetUse “dumb” keywordsRemove the “bad words”Crosslink your accounts!

Twitter(even if you don’t tweet)

Twitter Search Tweets

php near:78746 within:50mi

#php near:dc within:50mi

Tweetdeck Search

Java (develop OR design)

sql oracle -job -jobs

Twellow Search

@bio “sales engineer” @location austin

Twitter Checklist Have a professional Twitter account Hide your personal Twitter account Register with Twellow Tweet or simply retweet on relevant topics

Facebook(yes really…)

Facebook Searches

Co-WorkerProfile search in your areaYahoo linkdomain

Facebook Checklist

Make your personal page privateCreate a professional page If you tweet, automatically update

your Facebook status

Gary O’Nealgary@talentbranders.com

512-347-3487

Talent Branders

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