get on the bus: using content marketing to build public transport lovers

Get on the busUSING CONTENT MARKETING TO BUILD PUBLIC TRANSPORT LOVERS

Is your IPTN marketing plan covering all the traditional marketing elements?

Have you looked at the eight areas where your marketing should be working?

1. Build a strong brand.

2. Sell your values.

3. Get started early.

4. Systematise your information.

5. Know what riders want.

6. Control the narrative.

7. Be responsive to riders.

8. Offer new ways to access information

Taken from this guide produced by EmbarqDownload from www.wrirosscities.org

To really engage with your commuter market you need to embrace content marketing

Denver – multiplatform campaign content campaign

Singapore Land Transport Authority

What is content marketing? A strategic marketing approach focussed on creating and

distributing valuable, relevant, consistent content to attract and retain a clearly defined audience – and ultimately to

drive consumer behaviour or action.

Understand what’s relevant to your commuter

Facebook Twitter0 00.6 01.3 0.6

6.2

3.3

11.1

6.9

21.7

16.417.3 17.4

13.2

15.516.7

21.5

11.8

18.3

Social Media is now a mainstream medium for communication

13 million Facebook users in South Africa; 4 million Twitter users

LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10

Using influencers, memes and videos works

All content should be Relevant Findable Readable

Actionable Shareable

QUESTIONS sara@adzone.co.za

0834535165