get the message. case study setting up radio to the web q & a

get the message

• Case study

• Setting up radio

• To the web

• Q & A

Propaganda is…

• Cathedral College media brand

• Christian/Catholic connected

• Building community

• Provocative and challenging

• Print, radio, video, web, brand manager…

case study

Why propaganda?

• Pope Gregory XV 1622: Committee of

cardinals responsible for foreign missions

• Propaganda fide L: Dissemination of the faith

• Symbol becomes a vehicleSpread the word Have you heard? It’s out there… it’s in your headGet the message Think for yourself…

case study

Vision• Dynamic 21st C school community

• Entertain, inform, engage, discuss, debate

• Platform for performers

• Integrate: technology, enterprise, RE, media…

• Media-savvy young people

• Fun

case study

Radio Format• Non-commercial, community radio• TA: CCC, co-ed Yr 7–13 (c. 11–17), poly-ethnic• Reflects and challenges ‘Special Character’• Magazine & music interactive lunch shows• Broadcasts for special occasions• Oral languages: not just English• Music, stories, news, plays, ivs, guests etc…

case study

Distribution• User technology Independent• Multi-zone wired loop• In-class: messages, speakers, wet weather• Hall: special occasion, live crosses… • Outdoor: lunch, sports, live crosses…• Low power transmitter (FM): local • Web: world

case study

Beyond the Radio• Web pages• Audio recording• Audio podcast downloads: shows, music etc• PDFs (newsletters, magazines)• Video downloads: QT movies• RSS?• Widening the school community

case study

Setting up• Process and path• Making the pitch• Pick your partners• Watch this space• Gearing up• Legals• Costs• Launch• Keeping the faith

how to

• Vision• Rationale• Plan• Pitch• Purchase• Build• Launch• Run

how to

Process and path

how to

Making the pitch• What’s in it for me?

~ Give ’em a vision~ PR: sell the school~ Community~ Integrated learning~ Open it up~ Cost/return analysis~ Schmoozing the board

how to

Pick your partners• Being blonde• Use and abuse• Cross-curricular cooperation: real client

~ Construction~ Art / Graphics~ ICT ~ Business/Enterprise

• Sponsors

Watch this spacehow to

• Creative cupboards

Watch this space• Draft a plan

how to

Watch this space• Sound separation• Make over• Insulate• Dead air• Work surface• Power, cabling, web, phone

how to

Gearing uphow to

• Don’t break the bank• Get good gear• Ask pros• Buy wholesale• Many options• Beg, borrow…• Avoid 2nd hand

how to

• Not stage mics• No proximity bass boost • Many options – Sennheiser, Beyer Dynamic• Best for $: AKG Perception 200 • Røde• Accessories: aquapoise stands windsocks vs pop filters

Gearing up – Mics

how to

Gearing up – Desk• Broadcast vs. multi-purpose• Multiple outputs ~ Balanced for distance

~ Unbalanced for recording etc~ USB for computer

• How many input channels? • Line in stereo; Mic – XLR• PFL, Balance, EQ• VU meters/LED Levels

how to

Gearing up – Computer• Good news• Mac or Windows?• Processor• RAM – all you can• HD Storage• Audio ins and outs• USB 2.0, Ethernet, Wifi, PenDrive…• Screen

how to

Gearing up – Effects• Some digital/built in • OK for record/edit• Live voice vs. recorded files• Solutions

~ Effects loop~ Compressor/limiter~ Graphic EQ

• Aural exciter

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QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

how to

Gearing up – Output• Transmitter and aerial

~ Power / range limits~ Veronica

• PA Frequencies~ Free and few

• Wired loop~ Range solutions: balanced, 100v

• Internet~ Server and bandwidth: use the web

how to

Gearing up – Interviews• NOT MP3! MPEG 4, AAC, AIFF, Wave…• Phone

~ Hybrid~ Hand set modification

• Minidisc• Tape / DAT• Edirol R09 vs Marantz PMD 660 • Issues

Legals• Transmitter ~ 500mW ~ No licence, few frequencies

www.med.govt.nz• Performance Music ~ APRA $200pa - > $2k ad revenue www.apra.co.nz• Production Music ~ AMCOS: www.apra.co.nz• Copyright Act ~ ’nuff said: www.med.govt.nz• Privacy Act www.privacy.org.nz• Defamation Act www.legislation.govt.nz • BSA www.bsa.govt.nz• ASA www.asa.co.nz

how to

Costs• Retail discounts• Wholesale agents• Import yourself• Shipping• Customs• Get quotes• Remember building

how to

Entry Level Example 1 x PowerMacG4/400 800mb RAM, 40g HD, CD

ethernet, Firewire/USB 2, OSX, iLife 06, mouse 800

1 x Sound Studio licence 601 x Veronica transmitter / aerial 6801 x AKG Perception 200 mics 2951 x Aquapoise stand 14192B

1951 x Yamaha MW12 USB mixer 7201 x Sony Minidisc recorder w. mic 6351 x DBX 166XL compressor/limiter 5992 x powered monitor speakers 601 x set AKG closed phones 601 x telephone handset 20Misc. cables and adaptors 600TOTAL (exc. building mods) $4724

Equipment Costs• Affordable• Freedom• Control• Build up• Use other PCs• Example

how to

Hardware Sources• Direct Imports www.directimports.co.nz/

• The Bridge Networks www.the-bridge.com.au/NZ

• Audio Products Group www.audioproducts.co.nz

• Veronica Transmitters www.veronica.co.uk

• Hitec Aerials www.hi-tec-aerials.co.nz

• Rockshop www.rockshop.co.nz

• MusicWorks www.musicworks.co.nz

• Brands: Sony, Panasonic, Marantz, Sound Master…

how to

Software and Sources• iLIfe Apple: www.apple.co.nz pc/MAC

• Sound Studio Freeverse: www.freeverse.com MAC

• Adobe Audition www.adobe.com PC/MAC

• Megaseg (scheduler) www.megaseg.com PC/MAC

• Studio 365 www.live365.com PC/MAC • Nicecast www.rogueamoeba.com/nicecast PC/MAC

• Pro: Wizard, CoolEdit Pro, PCM Gold, Prolgger Coda On Air Studio, Axia Audio…

mix

how to

how to

Covering Costs• Fundraising• Advertising• Audio work for clients• BOT/Principal/PTFA• Community grants• STAR funding (FaEM)• Sponsors• Commercial partners

Launchhow to

• Staff > Students• PR and Publicity• Tease• Blow ’em away

~ Live in assembly ~ Posters, balloons…• Incentivise!• Follow up fast

Keeping the faithhow to

• Rules / Procedures• Templates, Playlists• Rosters• Keeping it kiwi: NZonAir www.nzonair.govt.nz• Keeping it fresh• Keeping it growing• Tapping into your TA

To the webhow to

• Server• Bandwidth• RSS• Solutions

~ Downloads (mp3)~ .Mac~ Live 365~ Nicecast

Q & Aover to you

media education solutions

dave warring • 021 469 454 • warring@woosh.co.nz

spread the word…