get your brand on · 2 this presentation will cover: • examples of on-brand clothing • process...

Get Your Brand On How to buy clothing and merchandise

to meet the brand standards

2

This presentation will cover: •  Examples of on-brand clothing

•  Process for getting merchandise and clothing approved

•  How to work with Trademark and Licensing

•  Information about approved vendors

3

Most of the information in this presentation is on our website:

Cfaes.osu.edu/brand/merchandise

4

About the logo on merchandise •  Merchandise requires a logo with the registered trademark

symbol: ®

•  An embroidery-friendly logo is available for clothing

•  Contact CFAES_BAT@osu.edu for either of these logos. They

aren’t available for download.

5

About clothing and merchandise •  Go with primary brand colors for clothing: scarlet, gray,

black or white (No one wants a maize and blue shirt with our logo!!)

•  If you are giving shirts or promotional items to an employee, the cost is considered a taxable fringe benefit and the employee will be subject to payroll tax

•  Check with the college business office for more information •  Information also available here:

osuebusiness.osu.edu/documents/TaxableBenefitProcess.pdf

6

Examples of on-brand clothing •  Pre-approved clothing examples are available at cfaes.osu.edu/

brand/clothing-examples

•  You may work with an approved vendor to design other

approaches

•  All clothing must be approved by the college brand team

(CFAES_BAT@osu.edu) as well as by Trademark and

Licensing

7

Clothing and merchandise examples!

8

T-SHIRTS

OHIO AGRICULTURAL RESEARCH AND

DEVELOPMENT CENTER

AGRICULTURAL, ENVIRONMENTAL AND DEVELOPMENT ECONOMICS

THE OHIO STATE UNIVERSITY EXTENSION

9

BASEBALL CAP

COLLEGE OF FOOD, AGRICULTURAL,AND ENVIRONMENTAL SCIENCES

OSU EXTENSION

10

11

OARDC

OHIO AGRICULTURAL RESEARCHAND DEVELOPMENT CENTER

12

EXTENSION

OSU EXTENSION

13

EXTENSION

OSU EXTENSIONCUYAHOGA COUNTY

14

ATI

OHIO STATE AGRICULTURALTECHNICAL INSTITUTE

15

JUMP DRIVE

cfaes.osu.edu senr.osu.edu

SCHOOL OF ENVIRONMENT AND

NATURAL RESOURCES

senr.osu.edu

@FoodAgEnvNews go.osu.edu/YnB

16

MUGS

cfaes.osu.edu

OHIO STATE UNIVERSITY EXTENSION AGRICULTURAL, ENVIRONMENTAL AND DEVELOPMENT ECONOMICS

17

cfaes.osu.edu

OHIO AGRICULTURAL RESEARCH AND DEVELOPMENT CENTER SCHOOL OF

ENVIRONMENT AND NATURAL RESOURCES

SPORT BOTTLE WITH TWIST-ON CAP

18

PENS

cfaes.osu.edu

SCHOOL OF ENVIRONMENT AND

NATURAL RESOURCES

senr.osu.edu

@FoodAgEnvNews go.osu.edu/YnB

senr.osu.edu

19

Approval Process

•  Send your design to the college brand team:

CFAES_BAT@osu.edu

•  Once approved, fill out Trademark and Licensing’s request form,

found at: trademarklicensing.osu.edu/page/department-request/

•  Send the request form and the approved art to Karen Dertinger at

dertinger.5@osu.edu

•  Use only approved vendors

20

University’s approved vendors for promotional products and apparel, as of 8/1/14

All suppliers are in eStores and will provide favorable conditions:

•  No freight charges •  No set-up fees •  Free samples and pre-production samples •  Free graphic designer available •  No advance payments •  Convenient payment terms •  Maximum 10% allowable overruns

21

Supplier Contact Phone e-mail

American Solutions for Business Chip Brady (614) 745-8322 OSUPROMO@AMERICANBUS.COM

Express Promotions Jamie Berger (414) 507-0046 jamieberger@wi.rr.com

G&G Outfitters Trisha Burgan (630) 207-1997 tburgan@ggoutfitters.com

Golden Star Promotions Joanne Kouriss (614) 569-8718 sales@goldenstarpromotions.com

Idegy Inc Read Allen (614) 545-5000 x220 read@idegy.com

Outreach Promotional Nevin Bansal (614) 484-7329 bansal@outreachpromos.com

Overture Tej Shah (847) 912-4387 TejS@overturepromo.com

Proforma TCL Lori Luke (614) 844-6369 lori.luke@proforma.com

Shumsky Enterprises Zach Davidson (937) 531-6025 (937) 321-9512 zmd@shumsky.com

Smile Promotions Rula Hanania (812) 323-9290 rhanania@smilepromotions.com

Staples Contract Sheri Quinn (614) 249-6003 and Commerical (614) 218-0775 Sheri.Quinn@Staples.com

Sunshine Promotions Alex Acree (937) 867-0949 sales@sunshine-promos.com

Zorch Mike Callahan (877) 768-5080 osu@zorch.com

Approved vendors for promotional products and apparel Contracts e!ective begining 8/1/14

All the suppliers will be in eStores and will provide favorable conditions for the University, including:

• No freight charges• No set-up fees• Free samples and pre-production samples• Free graphic designer available

• No advance payments• Convenient payment terms• Maximum 10% allowable overruns (eliminate change orders/match exceptions)

22

QUESTIONS? CONTACT THE BRAND APPROVAL TEAM:

CFAES_BAT@osu.edu