getting better bang for your ppc shopping bucks by mona elesseily
Post on 08-Jan-2017
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#SMX #14C @webmona
GETTING BETTER BANG FOR YOUR PPC SHOPPING BUCKS
GETTING BETTER BANG FOR YOUR PPC SHOPPING BUCKS
Mona Elesseily
VP, Online Marketing Strategy Page Zero Media
#SMX #14C @webmona
#SMX #14C @webmona
- Paidshoppingstrategies- Usefulshoppingtools- Thefutureofshopping
PRESENTATION OUTLINE
#SMX #14C @webmona
DSA & SHOPPING
#SMX #14C @webmona
#SMX #14C @webmona
- BothDSAshopping®ularDSAresults- CPAsarehigher- CannibalizationfromregularDSAcampaigns
DSA & SHOPPING
#SMX #14C @webmona
YOUTUBE & SHOPPING (SHOPPABLE TRUEVIEW)
#SMX #14C @webmona
#SMX #14C @webmona
- 74%ofallInternettrafficwillbevideoby2017(Brafton)- ThinkshoppableTV!
YOUTUBE & SHOPPING
#SMX #14C @webmona
DISPLAY & SHOPPING (PRODUCT FEED LIGHTBOX)
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- Intendedtoreachnewcustomers- AddedifnotalreadyonRLSAlist- Onlyonlistfor24hours
SIMILAR AUDIENCES & SHOPPING
#SMX #14C @webmona
#SMX #14C @webmona
MOBILE & SHOPPING
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SITE SPEED SLIDE https://testmysite.thinkwithgoogle.com/
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SHOPPING TOOLS
#SMX #14C @webmona
#SMX #14C @webmona
#SMX #14C @webmona
http://www.freeadwordsscripts.com/2013/10/disable-ads-and-keywords-for-out-of.html
#SMX #14C @webmona
#SMX #14C @webmona
THE FUTURE OF SHOPPING: MORE SHOPPING ADS
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IMAGE SEARCH ADS (MOBILE)
#SMX #14C @webmona
#SMX #14C @webmona
MORE LOCAL ADS
#SMX #14C @webmona
A PAID LOCAL PRODUCT!
#SMX #14C @webmona
- GoogleNowInStoreCards- Google“instoreconversions”- Googlelocalstorefrontpages- Localinventoryads(LIA)- Etc.
BETTER OFFLINE ATTRIBUTION
#SMX #14C @webmona
#SMX #14C @webmona
HYLLO.IO
#SMX #14C @webmona
CONVERSATIONAL SHOPPING
#SMX #14C @webmona
1) Longerquerylengths2) Morequestionsqueries
3) Queriesare3Xmorelocal
VOICE SEARCH
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BOT SHOPPING
#SMX #14C @webmona
BOT SHOPPING
#SMX #14C @webmona
GOOGLE TANGO
https://www.youtube.com/watch?v=yvgPrZNp4So
#SMX #14C @webmona
LEARN MORE: UPCOMING @SMX EVENTS
THANK YOU! SEE YOU AT THE NEXT #SMX
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