getting started with affiliate marketing and wordpress
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Understanding affiliate marketing and setting up your website.
Affiliate Marketing 101
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The Affiliate Network for Financial Publishers
What is affiliate marketing?
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The Affiliate Network for Financial Publishers
Getting paid each time you refer a customer to a business and they complete an action or sale.
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The Affiliate Network for Financial Publishers
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Different ways to get paid!Cost Per ActionGet paid when someone completes an action, such as installing a toolbar or submitting their zip code.
Cost Per LeadGet paid when someone completes a lead capture form
Cost Per SaleGet paid a commission when someone makes a purchase
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The Affiliate Network for Financial Publishers
Users click an ad or text link
on your website
User goes to advertiser’s website and opens bank
account
The transaction is recorded by the affiliate
network
Affiliate network sends
you a check each month
Step 1
Step 2
Step 3
Step 4
Affiliate Marketing
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The Affiliate Network for Financial Publishers
Getting StartedBuilding your affiliate marketing
strategy
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The Affiliate Network for Financial Publishers
Which type of affiliate do you want to be?Dating, education, business opportunity, retail, gaming, business services, financial services, travel, local lead gen, books, and more….
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The Affiliate Network for Financial Publishers
Research which offers are available to your nicheMost affiliate networks list the offers that they have on their website. This will also help you determine which networks you want to work with.
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Most networks won’t approve you without an active websiteWait to apply to any affiliate networks until you have your website up. So far we’ve just ensured that there are relevant offers for us when we’re ready to start promoting.
Pro Tip
So, let’s build a website…
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The Affiliate Network for Financial Publishers
Building a Website
Part Two:
Don’t worry, it’s actually pretty easy…
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The Affiliate Network for Financial Publishers
Step One:
Set Up Your Hosting
We’ve got you covered…
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The Affiliate Network for Financial Publishers
Special Bonus:
Promotion Code:BAMARKETING101
We’ve teamed up with Dreamhost to provide you with 15% off your hosting plan and a free domain registration! Use the promotion code below to get these freebies.
www.dreamhost.com
Disclosure: We are compensated by Dreamhost when you sign up. After all, this is an affiliate marketing guide isn’t it?
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The Affiliate Network for Financial Publishers
Step Two:
Buying Your Domain
Owning your piece of the internet…
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The Affiliate Network for Financial Publishers
Things you should avoid when you’re buying domain names…
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The Affiliate Network for Financial Publishers
1. Really Long Names
http://www.awesomepersonalfinanceonlineblogsite.comhttp://www.sallysamazingcouponblog.com
Bad Names:
Good Names:
http://www.familyfinances.comhttp://www.buildingabudget.com
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The Affiliate Network for Financial Publishers
2. Filler Words
‘Online’ ‘Best’
‘My’ ‘Blog’Filler words aren’t great for SEO. Avoid them where possible.
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The Affiliate Network for Financial Publishers
3. Uncommon ExtensionsStick with the more popular top level domain (TLD) extensions. These include .com, .org, and .net.
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The Affiliate Network for Financial Publishers
Things you should do when you’re buying domain names…
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The Affiliate Network for Financial Publishers
1. Find Keyword Oriented DomainsFind domain names that have your most important keywords in them. Google puts significant value on domain relevancy.
https://adwords.google.com/o/KeywordTool https://www.wordstream.com/ppc-free-trial-money
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The Affiliate Network for Financial Publishers
2. Consider Premium DomainsYou can buy a premium domain using sites like snapnames.com and buydomains.com. Not recommended if you’ve never bought domain names before.
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The Affiliate Network for Financial Publishers
Once you set up a hosting account, point your domains by updating the DNS.http://wiki.dreamhost.com/DNS
Feeling stuck? Dreamhost also has free 24/7 live chat to help customers!
www.bankaffiliates.com/publishers
The Affiliate Network for Financial Publishers
Step Three:
WordPressThe most used framework on the Internet…
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The Affiliate Network for Financial Publishers
WordPress is free web software you can use to create a beautiful website or blog.
Yep, we said free!
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The Affiliate Network for Financial Publishers
Download WordPress:http://wordpress.org/latest.zip
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The Affiliate Network for Financial Publishers
Follow these guides for help setting up WordPress.
http://wiki.dreamhost.com/WordPress
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The Affiliate Network for Financial Publishers
Next, find a theme…
http://bankaffiliates.com/publisher-resources/elegantthemes
Disclosure: We are compensated by ElegantThemes
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The Affiliate Network for Financial Publishers
Another Good Theme Resource
http://bankaffiliates.com/publisher-resources/themeforest
Disclosure: We are compensated by ThemeForest
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The Affiliate Network for Financial Publishers
Now, let’s add some plugins to finish things up!Plugins are (usually) free extensions you can add to wordpress to increase functionality, improve SEO, and much more.
On the next page we’ll list out our favorites but you can browse on your own by visiting this link:
http://wordpress.org/extend/plugins/
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The Affiliate Network for Financial Publishers
Easily Adding Plugins
In your WordPress dashboard hover over the “Plugins” tab and click “Add New”.
Step One:
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The Affiliate Network for Financial Publishers
Easily Adding Plugins
Search by the name of the plugin to view a list of closest matches.
Step Two:
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The Affiliate Network for Financial Publishers
Easily Adding Plugins
Click “Install now” to add the plugin. If prompted, click OK to continue with the installation.
Step Three:
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The Affiliate Network for Financial Publishers
Easily Adding Plugins
Activate your plugin to turn it on and start using it!
Step Four:
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The Affiliate Network for Financial Publishers
Add these plugins• All-in-One SEO• Google XML Sitemaps• WP Contact From 7• Ultimate Google Analytics• W3 Total Cache• Digg Digg Alternative• VM Backups
There are many others that we will recommend in other guides but these are the best to get started with for your base configuration.
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The Affiliate Network for Financial Publishers
BOOM!You just
built your first
website!
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The Affiliate Network for Financial Publishers
http://www.bankaffiliates.com/signup
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