getting started with google analytics

Getting started with Google Analytics

John LeMasneyLeMasney Consulting

lemasney.com

Getting and installing the code

● Javascript, added to head tag of every page.● visit Admin, then tracking info ● Easy to implement with tools like WordPress● Relatively easy with PHP, etc. ● Can be more difficult with static HTML

Measurables

● Visitors: geography, language,frequency, technology.

● Traffic Sources: referrers and keywords.● Content: Determine popular resources on

your site.● Goals: downloads, registrations and

purchases.

Dashboard and customization

● Adjust the time range● Compare two metrics● Traffic: total, sources, and top keywords.● Goal tracking: sales, subscriptions,

downloads, comments● Visitor behavior: page views, bounce rate,

new vs. returning, and viewing times.

Determining business outcomes and setting goals

● Landing pages● Feed subscriptions● Call back requests● Blog comments

Tracking very specific goals

URL tagging tool

https://support.google.com/analytics/answer/1033867?hl=en&ref_topic=1032998

Reports and Alerts

● Changes in traffic (both positive and negative).

● Changes in goal conversion rates.● High bounce rate.

Other engines for Analytics than GA

PinterestStumbleUponBit.lyFacebook PagesWordPressAWStatsGoogle History https://history.google.comFitbit

Resources

http://www.toprankblog.com/2012/10/google-analytics-guide/http://mashable.com/2011/05/23/how-to-use-google-analytics/http://www.youtube.com/watch?v=l9joLoZOjK4http://www.google.com/analytics/iq.html