getting your roi from video streaming

© 2014 gabriel@dusil.com

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Gabriel DusilChief Marketing &

Corporate Strategy OfficerVisual Unity Global a.s.

www.linkedin.com/in/gabrieldusilwww.dusil.com

gabriel@dusil.com

GettingYourROI

From Video Streaming

© 2014 gabriel@dusil.com

www.dusil.com

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Getting Your ROI From Video Streaming

Download the Recorded Video Presentation or the Native PowerPoint Slides, here:

• http://dusil.com/

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Broadcast TVBroadcast TV

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Over the Top CDN

Transit Providers

Aggregators

Access Providers

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Broadcast TV Over the TopEngagement • Passive

Reach • Regional

Experience • Lean-back 100’s of Channels few useful

Audience • General

Viewing • Living Room

Features • Limited EPG, red button, PiP, TV Guide

Feedback • Delayed

Engagement • Active

Reach • Global

Experience • Lean-forward back Create Your Own Channel

Audience • Personal

Viewing • Multiscreen

Features • Interactive 1+ million apps

Feedback • Immediate

Broadcast TV Over the Top

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SubscriberAdvantages Local Storage Skip Ads

Subscriber Disadvantages No portability Expensive STB

Provider Advantages App Control “Locked” clients

Provider Disadvantages Expensive STB

Subscriber Advantages ∞ Storage ∞ Apps

Subscriber Disadvantages Internet Speed

& Reliability

Provider Advantages Central control 1:1 Relationship Relevant ads

Provider Disadvantages “Losing control”

Appliance • TV Cloud • ServiceAppliance • TV Cloud • Service

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Long-tail

Head-end

Popu

larit

y

Rev

enue

Long-tail

# of

Titl

es

Cloud ROI – Monetizing the Long-TailNewsSports

Cult-classic

Movies & TV Series

Most Effective for Recommendation Engines

Ideal for OTT • Movies • TV• Stock Footage

Age of content

Most Effectivefor Advertising

Ideal in Broadcast • Live Content • Sports • News

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ROI • • Content DiscoveryRequires a Proactive Subscriber to search for what they want• Need to Ask Google

the right question

Subscriber Reacts to Recommended Content

• Collaborative Behavior• User Ratings• Stats • Plays• Testimonials • Reviews• Likes • Dislikes• Buying • Viewing Behavior

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Revenue Cost

Informia – OTT Video Revenue ForecastAccuStream Research - Integrated Video Platforms

32:1ROI

2012 2013 2014 2015 2016 2017 -2

8

18

28TransactionSubscriptionAdvertising

bil

lio

n

US

$

Global OTT Forecast '11-'17

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Synopsis – Getting Your ROI From Video Streaming Check out other white papers, video presentations, and opinion pieces from

my blog “Digital Video for a Digital Generation": www.dusil.com Investing in video streaming services requires a solid understanding of the

Return on Investment (ROI) for such a platform. In this presentation we breakdown the value proposition of Over the Top content (OTT) platforms, used to generate new revenue streams from entertainment assets. Understanding ROI, requires a breakdown of cost savings, new revenue streams, feature enhancements, and other intangible benefits. This web seminar looks into various aspects of content management, delivery and consumption, and how cloud-based services such as OTT not only generates new revenue streams, but also opens new doors to monetize entertainment libraries.

© 2014 gabriel@dusil.com

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Tags – Getting Your ROI From Video Streaming Fear Uncertainty Doubt, 2nd Screen, Broadcast, Connected TV, Digital Rights,

Digital Video, DRM, Gabriel Dusil, Internet Video, Linear Broadcast, Linear TV, Multi + screen, Multiscreen, Online Video Platform, OTT, Over the Top Content, OVP, Recommendation Engine, Search + Discovery, second screen, Smart TV, Social TV, Television, TV Everywhere, Video Streaming, Visual Unity Global, Return On Investment, ROI, Total Cost of Ownership, TCO,