gil reich link_building

GET YOUR MESSAGE ON THEIR SITE

Gil Reich (@GilR)Managing Greatness

STRATEGY 1:MAKE “YOUR” MESSAGE“THIS GUY ROCKS”

You Rock!: Testimonials

Gil Reich, Managing Greatness. @GilR

People are more likely to quote you if you’re saying things they want people to hear.

You Rock!: Reviews & Ratings

Gil Reich, Managing Greatness. @GilR

You Rock!: Badges & Praise

Gil Reich, Managing Greatness. @GilR

What can you do to enhance somebody else’s authority?

Have Chutzpah

Gil Reich, Managing Greatness. @GilR

Be an authority. Don’t wait for others to declare you one.

STRATEGY 2:WRITE ON RELEVANT SITES THATWANT GOOD CONTENT & CAN DELIVER YOUR AUDIENCE

Gil Reich, Managing Greatness. @GilR

Guest post

9Gil Reich, Managing Greatness @GilR

Leverage Others’ SEO Power

Sometimes it’s easier to get your message to rank on someone else’s site

Use Q&A Sites

Gil Reich, Managing Greatness. @GilR

Serve the community, then serve yourself

Enlightened self-interest is OK

Gil Reich, Managing Greatness. @GilR

STRATEGY 3: ENGAGE THE COMMUNITY

Gil Reich, Managing Greatness. @GilR

You Rock: Vanity Bait

To motivate others to support your efforts: engage them ~@aimclearblog

Common enemies

“Worst of” posts do better than “best of” posts ~@saffyre9

Gil Reich, Managing Greatness. @GilR

Gil Reich, Managing Greatness. @GilR

Be Positive or Be Careful

B+: It’s not just a blood type. I regret most of my attacks.

ASK FOR THE LINK

Gil Reich, Answers.com. Twitter: @GilR

Ask for the Link

Lisa Barone’s 7 Rules

1. Be personal2. Script lightly3. Be brief4. Remove buzzwords5. Be upfront6. Tell me what you want7. Don’t make e-mail your first point of

contact

Gil Reich, Managing Greatness. Twitter: @GilR

SUMMARY:YOUR MESSAGE ON THEIR SITES

Your Message: You Rock!

Gil Reich, Managing Greatness. @GilR

Be an authority. Don’t wait for others to declare you one.

Gil Reich, Managing Greatness. @GilR

Write It Yourself

Engage the Community

Gil Reich, Managing Greatness. @GilR

Thank you!!