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DG MARE, European Commission

Gilles Doignon

Promotion of European Aquaculture:

the #FARMEDintheEU campaign

Gilles DOIGNON, DG MARE Galway, 29 June 2017

I WANT YOU for E.U. AQUACULTURE

E.U. can do it! with you!

How can the E.U. help you?

Ideas / comments

• Be positive, be proud of your work

• Normalize the sector: men and women

• Be transparent, if asked

• Help each other: producers / scientists

• Coordinate with authorities / others

• => role for the Aquaculture Advisory Council, FEAP, EATIP

What about aquaculture?

…?

• Aquaculture exists for centuries, particularly in European communities.

• In AD 79 Pliny the Elder described fish and oyster

farming techniques in his book Natural History.

the FARMERS in the WATER.

We are talking about

=> FAO report

3 competitions: - Drawings by kids - Photos by Spanish citizens - School projects by teenagers

#CRIADOenlaUE in Spain

New initiatives: - Videos by aquaculture professionals on social media "Yo Digo sí a la Acuicultura Sostenible" - Video competition by El Centro Oceanográfico de Vigo - Open days

120 professionals (50 producers / 70 researchers)

>2000 schools contacted, 68 confirmed, in all comunidads

=> IMPACT: 100 schools by June 2017

School projects by teenagers

• thousands students

• dozens schools

• dozens experts

• dozens workshops

Other initiatives / material

Best practice: press kit by Fundacion Biodiversidad

Information for kids

Press: TVE, RNE, EFE Agro…

Importance of social media

• #CRIADOenlaUE (24 Nov / 2 Dec)

• 513 tweets

• 230 people used the hashtag

• 697.486 people potentially reached

• 2.686.867 impressions (potential views)

• Positive sentiment: 16.4%

• Negative sentiment: 0.0% (!!!)

Young Chefs!

Adapt #FARMEDintheEU to your needs!

Get our material for free!

Article 68 (1/2) The EMFF may support marketing

measures for fishery and aquaculture products which are aimed at:

1. (g) conducting regional, national or transnational communication and

promotional campaigns, to raise public awareness of sustainable

fishery and aquaculture products.

Article 68 (2/2) 2. The operations referred to in

paragraph 1 may include the production, processing and marketing

activities along the supply chain. The operations referred to in point

(g) of paragraph 1 shall not be aimed at commercial brands.

The chance for European producers & researchers to become ambassadors of EU

aquaculture in their community and beyond!

Campaign website: http://ec.europa.eu/fisheries/inseparable/en/farmed-eu Facebook: https://www.facebook.com/EUmaritimefish

Twitter: https://twitter.com/EU_MARE #FARMEDintheEU / #CRIADOenlaUE

gilles.doignon@ec.europa.eu mare-communication@ec.europa.eu