glamour group 2011

IntroductionIntroduction

Distributor of cosmetics for Central Europeanmarket

Czech Republic

Slovakia

Hungary

CSH Region

GeographicGeographic OrientationOrientation

• Glamour is the leader in cosmetic distribution.

• Glamour Company was established in former Czechoslovakia in Brnoin 1990. The place of business was set to Brno in considerationof strategical location in central area of former Czechoslovakia.

• Since 1993, after dissolution of Czechoslovakia, there has been operatingthe independent company Glamour Slovakia with company residencein Banska Bystrica.

• In July 2007 Glamour Group acquired the Prestige Products Companythat has subsidiaries in Czech Republic (Prague), Slovakia (Bratislava) andHungary (Budapest).

• In July 2010 Glamour Group acquired Wella Hair Care companies (CZ, SK, HU).

• As the result of this operation Glamour Group has become regionalcategory leader on Central European market.

Glamour Group Introduction Glamour Group Introduction

HeadquatersHeadquaters

Glamour Holding Glamour Holding StructureStructure

Czech Republic Hungary Slovak Republic

L&PGlamour Trade, s.r.o.www.glamour.co.cz L&P and LFST

Prestige ProductsHungary Kft

www.prestigeproducts.hu

L&PGlamour Slovakia, a.s.

www.glamour-co.sk

LFST Prestige ProductsSlovensko, s.r.o.

www.prestigeproducts.sk

LFST Prestige Products ČeskáRepublika s.r.o.www.prestigeproducts.cz

Hair Care Professionalswww.wella.cz Hair Care Professionals

Hair Care Professionals

• Glamour Group consists of several divisions:selective brands distribution, semi-selective brands distribution and massmarket cosmetics distribution.

• To ensure the efficiency of business Glamour Group operates its owntechnical background departments: IT, DTP studio and Advertising agency(providing sales support, POS materials production, media booking and PR).

• In consequence of successful expansion it was necessary to solve the lackof space in original warehouse. The new modern storage space has beenbuilt on the premises of Brno HQ.The opening date of new logistics center was January 2010.

• Experienced sales force cover strategically all regions of Czech Republic.Modern technology (wireless connection via PDA devices) ensures that yourorder is processed in the distribution centre within 1 minute. The goods aredelivered to the point of sale by the courier parcel service within 48 hours.

Glamour Group IntroductionGlamour Group Introduction

SalesSales ForceForce

Sales representant orders fragrances at POSand checks shelving and merchandising

at the same time.

Sales representant controls Max Factorstand and orders missing goods or testers

Automatically.

LogisticsLogistics

Czech LFST andWELLA stock

Hungary L&P, LFST and WELLA

Slovakia LFST andWELLA stock

Slovakia L&P stock

Czech L&P stock

LogisticsLogistics

• We expect that the logistics services will be centralized in the future.

The realization schedule will depend on development of the overall

economic situation and stabilization of the market enviroment.

• The most up to date and the largest warehouse in Brno will be

capable to assume patronage over the logistics for all three markets

(CZ+SK+HU), which will be the next step to optimization and

improvement of performance of the Company.

LogisticsLogistics

Basic technical specifications of the logistic center:

• clear height: 10 m

• weight carrying capacity of the floor: 1 200 t/m2

• max pallette weight: 325 kg

• max pallette height: 130 cm or 120cm in rack

• pallettes capacity: 3 000 pallettes

• item capacity: 18 000 pcs

LogisticsLogistics

New Logistics Center in Brno - Visualisation

LogisticsLogistics

New Logistics Center in Brno – full operation mode

Reception ramp

Reception dock

Registering & Labelling

3 floor lift

Pallet Racks

Retrak

7 floors

Bar codes system

Replenishment

Double faced racks

V&C storage

Gravity flow racks

Flow rack box

Wireless PDA with ring scanner

Packing place

Protective padding

Parcels ready for dispatch

Wrapping machine

Double pallet electric forklift

Shipping

Packing of ordered goods

Loading

Shipping dock

Shipping ramps

SegmentationSegmentation

fragrances

skin care

make-up

Luxury

Premium

Lifestyle

IT DTP STUDIO ADVERTISING AGENCY LOGISTIC CENTER

Hair Care Professionals

hair care

PortfolioPortfolio

LuxuryLuxury & Premium& Premium

• Portfolio of Glamour Group consist of more than 60 worldwide known prestigious brands

LifestLifestyleyle

Skin careSkin care

HairHair carecare

HUGO BOSS

3rd place RHODOS 2001

PRICE FOR BEST IMAGE ON THE MARKET

Category: EdT, Parfums

Awarded by agencies consortium:

Ogilvy CID

ECOMONIA

KAIROS

AwardsAwards for Glamourfor Glamour

HUGO BOSS

1st place RHODOS 2002

PRICE FOR BEST IMAGE ON THE MARKET

Category: EdT, Parfums

Awarded by agencies consortium:

Ogilvy CID

ECOMONIA

KAIROS

LACOSTE

1st place GENEVA 2007

Global DistributorsConference

BEST HOLISTIC EXECUTION ON BLOCKBUSTER

INITIATIVES

Product: LacosteInspiration

Hugo Boss, Lacoste,Dolce and Gabbana

1st place GENEVA 2008

Global DistributorsConferenceBest growing classics

KeyKey PartnersPartners

SupportSupport

MarketingMarketing

Primary marketing tools

� In-store promotion

� Media & P.R.

� Outdoor events

FullFull PagePage AdvertisementAdvertisement

Glamour is operating its own Advertising & PR Agency, DTP studio,and intensively co-operates with all life style magazines in longtimerelationships.

PublicPublic RelationsRelations

Information about all new launches, promotions, special offers arecommunicated and presented every month to more than 50 magazineson all three markets.

GalleryGallery

Thank you for your attention!

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