global competetiveness of airlines
Post on 03-Dec-2014
398 Views
Preview:
DESCRIPTION
TRANSCRIPT
Justyna Kuć, Anna Pietras, Małgorzata Starzyk
of airlines
low cost airlanes
commercialairlanes
luxury airlanes
low cost airlanes
customers who pay attention to low price
• Wizzair • Ryanair
Examples: Target:
• low cost • destinations
Adventages:
Ryanair vs Wizzair
fields of competitions:
marketing strategy:
PRICE DESTINATIONS
&
CREATIVE AGRESSIVE
VS
pricing strategy: VARIABLE PRICING
commercial airlanes
from individual to buisness customers
• Lufthansa • KLM
Examples: Target:
• medium cost • comfortable
airport
Adventages:
fields of competitions:
marketing strategy:
QUALITY DESTINATIONS
&
TRADITIONAL
pricing strategy:
Lufthansa vs KLM
CONSTANT PRICE
luxury airlanes
pays attention to high
standard
• Qatar • Singapore
Examples: Target: • excellent
service delivery not just on-board, but also on the ground;
Adventages:
luxury airlines
How to differenciate from competitors?
providing services not present in other lines
Examples:
Special furnishing/
equipement on board
Loyality programs
Qalified, one of a kind cabin
crew
Excellent dining choice
top related