global e commerce summit june 2015 ammended

Monsoon Accessorize eXtended StoreJune 2015

Customer Touchpoints

“everything, everywhere”Single Stock

internet point of presence in stores, browser based deployment to stores

CRM/Customer Data Management

Merged Stock Pool

MAXStore Assisted Sale

Customer Insight

Personalisation

Customisation

Sell from any Location

Oct. 2013: Launched UK sites and emailNov. 2013: Launched international sitesSep. 2014: Recs on MAX Nov. 2014: Recs on eReceipts

Personalisation

Why?

Internet point of presence in store, browser based deployment,

device agnostic store customer experience

34% of customers advised “the items wanted were not stocked in store”53% of customers advised “store did not have my size”

32% of customer were attracted by Free Delivery

MAX

Benefits: Order in store and deliver anywhere Click and Collect Return products (including e-commerce) in store Sales fully credited to the store – incentivise the store teams Queue Busting Customer engagement

MAX

E-receipts can be enhanced to go beyond ‘basic receipts’ by providing great cross-sell opportunities as part of the e-receipt layout: Website and shop online links Links to Social media sites Driving loyalty adoption Can deliver additional rewards, vouchers, offers based on variety

of triggers Intelligent cross sell recommendation engine based on website

behaviour & in-store behaviour Increase customer exposure to a wider range of products

Digital Receipts

Emails sent Open rate % Click Through %Delivered %

3000 + 65% vs. 19%* 87% 8% vs. 3%*

Futureconsistent, seamless and positive experience

get to know customers across all brand touchpoints