global market research report : the brazilian suncare market what consumers use and why
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Report: The Brazilian Suncare Market What Consumers Use and Why?
Category: Consumer Goods
www.researchonglobalmarkets.com
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• Publish date: 31st Oct, 2013
• Number of slides: 57
• Geographic coverage: Brazil
• Available format: PDF, CD, Hardcopy
• Price for Single User License: USD 3,995
• Price for Site License: USD 7,990
• Price for Global User License: USD 11,985
• Delivery Time: Within 1 business day
• Payment Modes: Credit/Debit Card, RTGS/Wire Transfer, Google
Wallet, PayPal
Report Details
Report: The Brazilian Suncare Market What Consumers Use and Why?
www.researchonglobalmarkets.com
• As consumer confidence increases proportionally to economic
recovery, consumer trends will be directly affected
• Since the global financial crisis of 2008-2009 the organized retail
market has been characterized by an increase in the amount of
discounted and own-brand products
• After-sun, self-tan and sun protection are not considered essential
items and consumption patterns have been comparatively affected
• As economic and market recovery continues over 2012, consumption
patterns will record a positive trend in both the medium and heavy
frequency bands decreasing the amount of non-users
Report Insights
Report: The Brazilian Suncare Market What Consumers Use and Why?
www.researchonglobalmarkets.com
• Female consumers have a 58% share of the suncare market despite
accounting for only 51% of the population, indicating that Brazilian
women tend to have a higher awareness of skin health than men
• Consumer segmentation analysis of the suncare market in Brazil
reveals that better off and affluent wealth groups account for a larger
share of the market than the moderate income and hard pressed
wealth groups, suggesting strong potential for premium products
• Consumer segmentation analysis of the suncare market in Brazil
reveals that the time poor and no time groups account for more than
half of the total suncare market by value
Report Insights (Continued)
Report: The Brazilian Suncare Market What Consumers Use and Why?
www.researchonglobalmarkets.com
• As such, consumers will prize products that provide convenience
• Private label penetration in the sun care market in Brazil is minimal,
peaking at 5% in the self-tan and 3% in after-sun product categories
• However, this is expected to increase as the Brazilian organized retail
market matures and becomes increasingly concentrated
• Distribution of sun care products is highly fragmented, with the three
largest organized retailers accounting for 75% market volume
• However, the market is expected to increase in concentration and
also mature, boosted by investment by large international retailers
such as Walmart, Carrefour and Casino
Report Insights (Continued)
Report: The Brazilian Suncare Market What Consumers Use and Why?
www.researchonglobalmarkets.com
• Changing age structures and better value for money are the leading
factors shaping consumption of sun care products in Brazil
• Brazil’s young population will shape the country's market as a result
of the age groups sheer size and increasing concentration in urban
centers
• In addition, the importance of value for money and sun care product
prices for Brazilian consumers shows that suppliers need to focus on
differentiating their products through innovation
• This will help them increase their margins and prevent a cost-cutting
race to the bottom
Report Insights (Continued)
Report: The Brazilian Suncare Market What Consumers Use and Why?
www.researchonglobalmarkets.com
• Consumer data, based upon proprietary surveys and then consumer
group tracking and modeling for self-tan and sun protection
• Detailed consumer segmentation covering over 26 consumer groups,
20 consumer trends, and consumption frequency for each product
category
• Consumer penetration for brands and private labels, based upon the
original survey, subsequent consumer tracking and modeling
• Unique retailer choice data at the product category level in organized
sector, based upon the original survey and then subsequent
consumer tracking and modeling
Report Coverage
Report: The Brazilian Suncare Market What Consumers Use and Why?
www.researchonglobalmarkets.com
Table of Contents
• Introduction
• Methodology
• Consumer Segmentation, Group Value and Trend Influence
• Consumption Analysis
• Brand versus Private Label Uptake
• The Share of Consumers Influenced by Trends
• Consumption Impact: Market Valuation
• Retailer Choice and Category Share of Organized Retail
• Appendix
Report: The Brazilian Suncare Market What Consumers Use and Why?
www.researchonglobalmarkets.com
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