global marketing&advertising final presentation
Post on 13-Aug-2015
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Product Info
Marinated and Cooked
Multiple cooking methods: Grill, Broil, Fry
Single Packages
10 or More in Vacuum Packages
All kinds: Beef, Chicken, Pork, CH Wings and etc.
Market: America
A Large Country, Diversity
Population: 311M
Like BBQ: Popular throughout the country
No Age Limit
Particularly Young People: Simple, less work
Go to Market
Time: Spring, Summer, April ~ October
Location: East Coast, and West Coast
Manufacturing Company: Juans Corp. in NY
Focus on supermarkets around universities
Having Taste Test in supermarkets
SWOT Strength
Largest and the most important market in the world
The economy is driven majorly by its consumers
Regulates on private sectors in order to prevent monopolies
Advanced in technological systems; computers, medical, etc
Weakness
High labor payment Economy is vulnerable. Although being called a free
market economy, the government regulates certain sectors.
Exchange rate is also being affected.
Opportunities
The major retailers cover the entire market which gives product exposure to more people
Getting your product endorsed by a celebrity will open many doors
Threats
Huge Competition High advertising and promotion
costs Consumers have more choices Products go bad
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