global trends in serious games
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Immersive Technology Strategieswww.davidwortley.com
New Media Manitoba and Mindset
Global Trends in Serious GamesDavid Wortley FRSA
Immersive Technology Strategieswww.davidwortley.com
Topics
Introduction to Serious Games and Immersive Technologies
Serious Games and BusinessWhere are we Going with Technology ?Global Trends and OpportunitiesSummary and Conclusion
Immersive Technology Strategieswww.davidwortley.com
Introduction to Serious Games and Immersive Technologies
Immersive Technology Strategieswww.davidwortley.com
What is a Serious Game ?
Games generate passion, excitement, commitment, loyalty, belonging, awareness,
support and action
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Serious Games are NOT New
Games have always been a serious learning tool
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Games and LearningEncourage imaginationSupport explorationRisk-free environmentHelp our understandingEngage our interestMake inaccessible
accessibleBuild relationshipsBridge to Physical World
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Encouraging Imagination
Teachers, Coaches, Guides and Mentors using games to inspire, motivate and build passion
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Support Exploration
Freedom to discover new knowledge and experience
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Risk Free Environment
Simulations reduce both cost and risk
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Help our Understanding
Sensors & 3D visualisations help us understand and manage our environment
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Make the Inaccessible Accessible
Creating new opportunities for the disadvantaged
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Second Life – Second Chance
Unleashing human potential
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Building Relationships
Games creating and supporting networks of interest
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Building Bridges
“My SGI”
Linking the physical and virtual environments
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Serious Games and Business
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Games around the World
Many different approaches but massive interest
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Immersive Technologies
Games Virtual Worlds Social Networks
Immersive Technologies are commercially very significant because they engage our discretionary
time, attention and money
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Dislocating Communications Technologies
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Dislocating Communications Technologies
The internet is different in its scope and impact on businessand society to any previous dislocating technology
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The Prosumer
The prosumer effect is unique in our history
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The Attention Economy
Capturing and retaining attention and loyalty are critical in today’s digital media society
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The Secrets of SuccessAttractivenessAccessibilityAffordability
Does it interest/excite me ?Is it easy to access ?Can I afford the time, attention and money ?
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What are the Key Features ?
Personalisation / relevance Interface and UbiquityCost in time and moneyAbility to control / shapeRichness of experienceChallenge / motivation Intrinsic and extrinsic rewards
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Ticking all the Boxes
Immersive Technologies have not only created huge market potential but have driven innovations across all
sectors
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Driving Innovation
3D rendering, image processing, broadband speed, collaboration tools, networking, artificial intelligence,
pattern recognition are all driven by Immersive Technology features
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Incubating Creativity
Bringing Science and Art together
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Solving Complex Problems
Collaboration under Pressure
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Harnessing Local Talent
Empowering citizens and employees
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Building Knowledge Networks
Windows help – Get a friend to help you over the internetAsk experts and other Windows users !!
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Building Relationships
Using Artificial Intelligence, Geo-location, and Profiling to build new partnerships and knowledge networks
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Building Community
Intel’s Planet Blue is an internal social network
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Connecting the Physical & Virtual
Building new ways to learn and collaborate
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Preparing for the unexpected
Simulating emergency or combat scenarios
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Hosting Virtual and Hybrid Events
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Where are we Going with Technology ?
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Where are we Going ?
Is technology replacing human beings in the knowledge economy ?
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Who are you going to go to ?
Is technology replacing human beings in the knowledge economy ?
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Machines and Humans
Power, speed, efficiency, accuracy, stamina,
capacity, availability, inflexibility
Judgement, sensitivity, care, humanity, fallibility,
creativity, versatility
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Humanising Technology
To love and be loved vs devoid of emotion Treated as individual vs one size fits all Easy to get on with vs unnatural interfaces Be remembered vs blank pages To discover new things vs repeat existing things To be understood vs Memorisation of facts To be Connected vs Self sufficiency Motivated and challenged vs Repetition To create new things vs standard responses
Human Needs Machine Features
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Immersive Applications are Humanising Technology
Delivering more control over our lives, our world andour relationships – giving us access to a global network – building personalised relationship with our technologies
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Embedding Relationships
We are driving technological innovation to develop new, personalised relationships with
machines
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Global Trends and Opportunities
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Global Trends
Different regions have different focus points
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Envisioned Areas of Development
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Social Networks
Massive consumer base and growing use of gamification
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Mixed and Augmented Reality
Creating richer experiences by connecting the physical and virtual
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New Business Models
Data / Functionality Sharing to create new franchise models
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Intuitive and Innovative Interfaces
Broadening user base and creating new experiences
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Personalisation
Building commercial and adaptive relationships
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Internet of Things
Embedded sensor devices bringing understanding and control
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User Experience
Immersion, Fidelity and User Creation builds engagement
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Future Internet
3D Environment with embedded immersive tools
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Trends and Changes
Immersive technologies are becoming easier to access through new interface devices and artificial intelligence
is forming stronger bonds between individuals, technology and applications. Improvements in
bandwidth and graphics processing on all devices is bringing better fidelity to virtual worlds and richer user
experience of all forms of media.
Interaction, engagement and contribution to media experiences continue to be more in demand and will
shape entertainment and education of the future.
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SME Drive Innovations
Small creative businesses at the leading edge
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Some Additional Trends / Possibilities Telepresence & travel costs Gamification, ubiquity and internet of things Bionics and physical/virtual integration Personalisation and security/ethics Silos and Ghettos – scalability Avatars and realistic 3D environments Collective emotional experiences Geotagging and location services Energy consumption and resources Virtual commerce
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Summary and Conclusion
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Main Points
Immersive technologies are unique in history because of the prosumer effect
It is human need driven – not technology or content Key technologies – sensors, interfaces, 3D,
graphics, bandwidth, cloud computing, AI Physical and virtual world integration is a goal SME’s driving innovation more than researchers Emerging opportunities and threats
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Questions
?
Immersive Technology Strategieswww.davidwortley.com
New Media Manitoba and Mindset
Global Trends in Serious GamesDavid Wortley FRSA
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