globalstart wp3: tools for global start-up support
Post on 01-Jan-2016
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GlobalStart WP3: Tools for Global Start-up Support
Marketing and Communication planto support a university spin-off programme
for global startups
(Deliverable D8)
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Global Start-ups Vs “classical” start-ups
There is empirical evidence showing that some resources and capabilities of Global Start-ups differ from those of classical start-ups, i.e. their needs and wants differ.
“Global Start-up firms are those that from inception seek to recognise and exploit opportunities by combining resources from and selling outputs in multiple regions around the world.”
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Venture
UniversityRegional
? How do our universities support spin-off companies and particularly global startup companies at present; inventory and benchmarking? How can GlobalStart help to “support the support”?
3 support levels:
! (global)start-ups needs TTF’s needs
instruments for TTF’s? Instruments available / to be developed
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•Benchmarking instrument
Instruments for TTF’s
•Marketing and promotion plan
•Development plan
•Quality management handbook
•Balanced scorecard for universities
•Monitor for entrepreneurship / global startups
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Marketing and promotion plancontents:
Part 1
Market Research
• Defining the scope• Defining the need for a
spin-off support programme (ssp)
• Positioning of the spin-off support
Part 2
Marketing and Communication
• AIDA+C
Annexes
1. Marketing research tools
2. Promotion and communication tools
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Annexes: Marketing Research tools & Promotion and Communication tools
Part 2:
Promotion and Communication tools1. Example of a marketing and promotion
plan for a ssp2. Examples of marketing and
communication tools: Website Information leaflet to promote a ssp. Poster to promote a ssp Invitation letter to a kick-off
seminar, to promote a support project.
Invitation letter and poster to promote a business plan competition
3. Publicity
Part 1:
Market Research tools1. Example of a basic feasibility survey
2. Example of a basic feasibility questionnaire and invitation letter
3. Examples of a basic SWOT (strengths, weaknesses, opportunities & threats) analysis
4. Example of an advanced feasibility study
5. Example of an advanced market study
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