go forth and tell stories: a museum case study
Post on 22-Jan-2018
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Presented by @andybuddof Clearleft
Go Forth And Tell Stories
People don’t read,they scan
- Jakob Nielsen
The scent of information- Jared Spool
We Created A Web Accessible to All
We Created a WebWhich Was Dumbed Down
We Forgot that PeopleRead for Pleasure
The Web was Optimised for FOMO
The Web Became aDumping Ground for Content
Nobody Cares What The Chairman Thinks
Our Web Copy Sucked
Content StrategyTo The Rescue
Reduce QuantityIncrease Quality
Along Came Social Media to Compound the Problem
Social Media Marketing Experts
Our Content Made Them Rich
Some Tried to Grow Their Reach
Some Tried to ProtectContent with Paywalls
Longform Backlash
Ma!er
Long Form StorytellingWasn’t New
It’s About Building CapabilitiesNot Buying Technology
Plenty of Tech PlatformsOut There
Google Cultural Institute
The Wellcome Collection
Digital Collections
The future of museums is in the stories you hold
Presented by @andybuddof Clearleft
Go Forth And Tell Stories
Thanks
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