go karts

Suying Calderón Marissa Bustamante Gabriela Izurieta

Jaime CastilloRafael Ferretti

SECTIONS

Market Research

Company Structure

Finance Analysis

Marketing Plan

RESEARCH

Name of the Brand: Go Karts

Principal activity:Go Karts offers young people the risk and adventure of driving faster race cars.

Type of business organization:Entertainment

COMPANY STRUCTURE

Sex: Men and Women

Ages: between 15-35 years-old

Status: middle and high class

Background education: People of high school and university

CUSTOMER PROFILE

Give the youth a new option of entertainment, which they can enjoy

during the whole day. We want to give a new experience to our clients,

making they live a real adventure that they will never forget. Always

having all the security that assures our clients the best service, allowing them to live their

moment.

MISSION

We want to become the first option of entertainment for all

young people. We want to be the alternative, new, and most

enjoyable place, where everything is possible, when the people take the risk to join the adventure of a

race car.

VISION

STRENGHTS-Has no direct competitors-Was already on the market, and the people liked it-Is the new option-Function all the day

WEAKNESSES-It is a hard investment-The place will be far away-Maybe a little bit expensive for teenagers

OPPORTUNITIES-Is the only service of the category-The young people is always searching new options

THREATS-The paintball that is already positioned-The parents that are scared of the go karts because they can be risk

SWOT

ORGANIZATION CHART

General Manager

Financial Manager

Director of Research and Development

Marketing Manager

Human Resources Manager

Tickets Seller

Bar Tender

Cars Retailers

Mechanic

General Manager: Gabriela Izurieta

Financial Manager: Suying Calderón

Marketing Manager: Marissa Bustamante

Human Resources Manager: Rafael Ferretti

Director of Research and Development: Jaime Castillo

STAFF

• Young people that makes the clients feel an enjoy atmosphere.

• Will be trained to animate the consumers and solve all their needs, always with a smile.

• Ticket Seller• Mechanic• Car Retailers• Bar tender

DESCRIPTION DEPTH UNIT QUANTITY UNIT COST TOTAL

Excavation and removal 40 cm m³ 1600 $ 5,00 $ 8.000,00 Asphalt and filler loan material imported 40 cm m³ 1600 $ 8,00 12.800,00 asphalt rolling layer 5 cm m³ 200 $ 8,00 1.600,00 Bathroom m³ 50 $ 400,00 20.000,00 Snack and Drinks Bar m³ 15 $ 400,00 6.000,00 Cellar m³ 50 $ 350,00 17.500,00 fee (10%) 6.590,00 Total $ 65.900,00 tax 12% 7.908,00 TOTAL $ 80.398,00

CONSTRUCTIONS BUDGET

Track: 4000 m²width: 4 mlength: 1000 m

Land: $ 10.000,00

QUANTITY UNIT COST TOTAL Equipment $ 5.000,00 Cars 10 $ 1.000,00 10.000,00 TOTAL 15.000,00

INVESTMENT

TOTAL INVESTMENT $ 95.398,00

Salary

Ticket office 1 $ 235,00 235,00

Mechanic: 1 $ 250,00 250,00

in charge (karts) 1 $ 215,00 215,00

bar tender 1 $ 220,00 220,00

Maintenance person 1 $ 224,00 224,00

security guard 2 $ 230,00 460,00 TOTAL $ 1.604,00

WAGES

Monthly Expenses

supplies 600,00

Kart maintenance 10 $ 35,00 350,00

Racetrack maintenance 80,00

basic services 150,00

Salary 1.604,00

TOTAL $ 2.784,00

EXPENDITURES

Monthly Income snacks and drinks bar 800,00 leasing Karts hours 200 $ 20,00 4.000,00 TOTAL $ 4.800,00

Monthly earnings Income 4.800,00 Expenses 2.784,00 EARNINGS $ 2.016,00

earnings (4 years) 96.768,00 investment 95.398,00

TOTAL $ 1.370,00

INCOME

EARNINGS

IN 4 YEARS WE WILL RECOVER THE ENTIRE INVESTMENT!!

LOGO AND SLOGAN

“FEEL THE SPEED”

MARKETING MIX

PRICE

$20 the hour$10 30 minutes

The added Value:You can share a excited moment with your friends.

Undirect Competence:Paintball $25 the hour

PLACE

Samborondon

Our Target is middle and high class.A big porcent of our potential clients live in this sector.

It is near our competence

PRODUCT - SERVICE

We sell an experience!

Attention ScheduleFrom Wednesday to SundayUp 10am until 8pm

It is the new adventure and excited entertainment place, where young people

can go to have fun… we don´t sellonly a race car..

PROMOTION

Launched Campaign

“FEEL THE SPEED”

• Traditional Media TV Radio Magazines Hurdles Flyers Mailing

• BTL At schools and universities At Shopping Centers

ADVERTISINGCAMPAIGN

Just take the Risk

ADVERTISINGCAMPAIGN