going mobile - by satyajeet singh of zomato

GOING MOBILE@SATYAJEET

“A ridiculously easy way to discover new places

to eat and drink.”

>

17%

51%

32%25%

52%

23%

Desktop only Desktop + Mobile Mobile only

Q1 2013 Q1 2014

FACEBOOK MAUS

SOURCE: FACEBOOK Q1 2014 EARNINGS SLIDES

63% mobile traffic

#5 things

#1 MINIATURISATION

“Desktop behaviour is ‘diving’ while mobile is ‘snorkelling’ !

- Rachel Hinman (Nokia)

Repetitive now Checking for the same piece of information over and over again.

!

!

Bored now Who have time on their hands and are a lot more like casual Web surfers.

!!

Urgent now They request to find something specific fast.

Graceful Degradation

Mobile First Design

#2 TAKING BABY STEPS

“A minimum viable product is a strategy used for fast and quantitative market testing of a product or product feature. !

It has just those core features that allow the product to be deployed, and no more.”

MINIMUM VIABLE PRODUCT

CLEARTRIP  MOBILE  IN  2010

CLEARTRIP  MOBILE  NOW

#3 TIME IS MONEY

!

20% searches done on mobile are same day.

Cleartrip

!

35% users were within 1mile of the property. Priceline

#4 CROSS CONNECT

“75 billion devices will be connected to the Internet Of

Things by 2020.” !

~ Morgan Stanley

USAGE  PATTERNS

Sequential

Simultaneous

ComplementaryMulti  tasking

TOP  SEQUENTIAL  ACTIVITIES

Source:  Google

#5 GOD IS IN THE DETAILS

If ‘x’ amount of effort is required to make a product to 90% complete, !

taking it to 99% will take another x !

and the last .9% will take another.

99.9% PRINCIPLE

DESIGN MOBILE FIRST !

TAKE BABY STEPS !

SAVE TIME !

CROSS CONNECT !

POLISH LIKE HELL

@SATYAJEET

#WEAREHIRING

“Simplicity is the ultimate sophistication.” !

~ Leonardo da Vinci