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Kevin Oakes

CEO, i4cp

Kevin.Oakes@i4cp.com

Going Mobile: Creating Practices that Transform

Learning

Sponsored by:

John Polaschek

Senior Manager of Learning Technology, Qualcomm

jpolasch@qualcomm.com

June 21, 2013

About Kevin Oakes

Background Founder, CEO of i4cp

Board Member, KnowledgeAdvisors

Advisory Board Member, Intrepid

Board member Center for Talent Reporting

Author, The Executive Guide to Integrated Talent Management

Former Chairman, Jambok

Former Chairman, ASTD Board

Former Chairman, ASTD Board Selection Comm.

Founder, President, SumTotal Systems

Former CEO, Chair of Click2learn

i4cp focuses on the people practices that make high performance organizations unique.

High-performance organizations consistently outperform most of their competitors for extended periods of time.

These companies performed better over the past five years, based on these four indicators:

1. Revenue growth 2. Market share 3. Profitability 4. Customer satisfaction

Defining High-Performance

i4cp research has shown that high-performance companies excel in five core areas:

1. Strategy

2. Leadership

3. Talent

4. Culture

5. Market (customer focus)

5 Domains of High Performance

i4cp Network

2007 2008 2009 2010 2011

2011 & 2012

2012

John Polaschek Senior Mgr., Learning Technology

Qualcomm

Background

• Sr. Manager, Learning Technology, Qualcomm – Manage a team of highly skilled learning

and technical professionals. Research and implement technologies to promote knowledge sharing and learning within the organization. Manage the integration of enterprise systems, mobile resources and various eLearning technologies.

• 14+ years in the industry

• Speaker at various conferences with emphasis on mobile and technology

About John Polaschek

• Global leader in developing and delivering innovative digital wireless communications solutions based on CDMA and other advanced technologies

• Partners with wireless operators, device manufacturers, software vendors and distribution suppliers to drive adoption of mobility solutions

FORTUNE 500 Company NASDAQ Symbol: QCOM

Member of the S&P 500 Index “Most Admired Companies”, Fortune“

100 Best Managed Companies”, Industry Week “Top 500 US Companies”, Financial Times

“100 Best Companies to Work For”, Fortune

INNOVATION – EXECUTION – PARTNERSHIP

Qualcomm

Our Business

Technology Licensing

Chipsets and System Software

Wireless Multimedia

Mobile Display Technology

Enabling the next evolution of wireless through...

Qualcomm Employee Landscape

Over 28,000 employees • ~65% have engineering

backgrounds

139 worldwide locations • Headquartered in San Diego, CA • 24% of employees located

internationally

Employee growth • Total employee base grew 90% in

past five years • International employee base

grew 200% in past five years

The Study

• Released Spring 2013

• Survey to collect quantitative data

• Interviews of mobile learning practitioners for qualitative data

• Available at astd.org, Publications/ Research-Reports

Agenda

• The state of mobile

• Mission

– Engagement

– Productivity

– Access

• Challenges

• Enabling Social

• Looking ahead

Source: TIME mobility poll in collaboration with QUALCOMM, Aug. '12

COULDN’T GO A SINGLE DAY WITHOUT THEIR MOBILE

DEVICES IN HAND

Source: TIME mobility poll in collaboration with QUALCOMM, Aug. '12

OPTED TO TAKE THEIR WIRELESS MOBILE DEVICE

WITH THEM IN THE MORNING INSTEAD OF LUNCH

Source: TIME mobility poll in collaboration with QUALCOMM, Aug. '12

WOULD LEAVE THEIR WALLETS AT HOME IN

FAVOR OF THEIR DEVICE

The Biggest Platform in the History of Mankind

MOBILE CONNECTIONS IN 2012

Did you know?

• >1 million new smartphone users added everyday, close to 3X the number of babies born worldwide in 2012 (Population: CIA, Jan. ’13; Smartphone: Avg. Gartner, Jun. ’12 and Strategy Analytics, Oct. ’12)

• Smartphone installed base surpassed 1 billion in 2012 and is expected to reach 2.9 billion in 2016 (Avg. Gartner, Dec. ’12

and Strategy Analytics, Nov. ’12 )

• Smartphone shipments were ~2X those of PCs in 2012. (Avg. Gartner, Feb. ’13 and IDC, Feb. ’13)

• Tablet shipments will surpass Mobile PCs by 2015 (Tablets:

Avg of Gartner, Sept. ’12; SA, Sept. ’12; PCs: Avg of Gartner, Sept. ’12, IDC, Aug. ’12)

Did you know?

By 2015, over 300 million Pre K-12 schoolchildren across the planet will be carrying personal

learning devices.

Source: The Worldwide Market for Mobile Learning Products and Services: 2010-2015 Forecast and Analysis . Ambient Insight, 2011.

Starting Young

Mobile Media Use Among Children 0-8 Years Old

10%

39%

52%

0-1 year olds

2-4 year olds

5-8 year olds

Source: www.commonsensemedia.org

The Next Generation Workforce

Born between 1994 and 2010

23 million

Watch more than 7 hours of mobile video per week

58% “always” or “sometimes” look at mobile ads

Sent an average of 3,364 texts per month

Only talk on the phone 515 minutes per month

78.7% visit social networks or blogs

Watched 23 hours 41 minutes of TV per week

Well-educated and most technologically advanced Source: Premise Immersive Marketing

New Millennials Report

• November, 2012

• 592 Respondents

“BYOD” is Already Here

• In 2012, 50% of workers brought their own devices to work.

• In 2011, 57% of surveyed firms actively discouraged personal devices in the workplace. In 2012, over 60% of surveyed firms allowed employees to use personal devices at work.

• Fifty percent of workers are using three or more devices for work.

Sources: IDC Predictions, January 2013; Yankee Group, 2012; Forrester Research, 2012

Company Issued

BYOD

• 65% of respondents say their org already supports BYOD

• Last year, only 43% said the same

Mobile is Redefining how we Work and Learn!

Always-on Connectivity

All-day Battery Life

Security Location Aware

Multimedia Performance

Unprecedented Power and Speed

28

Enterprise Mobile Learning Opportunities

29

Mobile Provides a Personalized Learning Platform

Days A Year

Enriched Content

Collaboration Tools

Qualified Instruction

Peers, Experts & Coaches

The Study

• Released Spring 2013

• Survey to collect quantitative data

• Interviews of mobile learning practitioners for qualitative data

• Available at astd.org, Publications/ Research-Reports

Slow & Steady

• We’re seeing movement in using mobile learning, but adoption is still relatively slow

• Growth in company issued tablets (46% in 2013 vs. 39% last year) is sparking more development

The Mobile Web

Operating Systems

Target Devices

Whose Opinion Matters?

Who Benefits?

Repurposing Rules

Learning Content

JIT is #1

Collaborate with internal stakeholders (security, IT, etc)

Establish an internal ecosystem for sharing information on mobile

• Internal app store

• Publishing to the mobile web

• Building apps, buying apps, recommending apps

• Support employee generated content

Encourage and assist vendors to move to mobile

Leverage existing mobile apps and technologies

Share success stories and lessons learned

Qualcomm’s Strategy for Enterprise Mobile Adoption

Building a Mobile-Friendly Ecosystem

Utilize mobile technologies to create new opportunities for learning that

improve employee performance, productivity and communication in the

enterprise

Mission

Mobile Learning Center Goals

Learning Portals

Mobile Learning Center & Qualcomm mobile apps

Merge

Mobile Ecosystem

User Content

FY12-FY15 Mobile Deployment Strategy

FY12 FY13 FY14

Business Path

Technical Path

FY15

Mobilize Learning Center, QLIS and EECOMM Content

Custom Mobile Products for Divisions

Custom Content for External Customers

Individual Targeted Apps/Sites for Mobile / Ongoing maintenance

Development of Internal App Store

Platform for User Generated Content

Mobile

Center Of

Excellence

FY13 Mobile Deployment Strategy

Mobilize Content

Review Internal Content

Develop Apps

Enhance MLC

Analyze Success

Identify and begin developing

appropriate learning apps

Add additional learning content, increase ease

of use and connectivity, expand technical

framework

Meet with key personnel in the business to identify content

Institute key metrics to measure success (adoption, usage, impact)

Enterprise App Store

Increasing Employee Engagement & Learning

Using Mobile to Share our Unique Company Culture …

EMPLOYEES

EMPLOYEE GROWTH LAST YEAR

INTERNS ARRIVE THIS SUMMER

COUNTRIES

DIFFERENT NATIONALITIES

New 2 Qualcomm

52 Weeks

Qualcomm Daily News

Improving Employee Productivity

QMaps

QPeople

Lync

Qualcomm Community

Enabling Access to Information at the Moment of Need

Leadership

ClassFinder

Snapdragon

Qualcomm Museum

Building an External Ecosystem

3rd Party Vendors

• Easy access with SSO

• 1,500 users per month

• 200 new users per month

• 6000 movies viewed per month

Lynda.com

• Short Videos & Audio

• Key Topics

Innovation

Leading and Motivating

Finance

Strategy

Harvard Manage Mentor

Technical Challenges

Tech Challenges Everywhere

• Multiple OS platforms

• Hundreds of device types

• Access restrictions

• Mobile enabled content

Where to begin?

• We created a mobile website

• Access to a few resources

– Local

– 3rd Party

• Add more content and resources

• Repeat

Enabling Social Ecosystems

Jive, SharePoint, Media Wiki

Community (Jive)

QBlogs

• Based on same platform as WordPress.com – WordPress.com currently hosts over 5.2M blogs

– Many Qualcomm employees blog outside of work

• Self-Service Publishing – Personal, Group, Team, Project sites

• Read: – Read about what your colleagues have to say

– Rate posts

– Leave comments, have discussions

• Publish – Create pages and post your content

– Receive and moderate comments

– Customize how your blog looks using themes and layouts

– Add widgets to your pages (blogroll, Qmarks, RSS feeds)

Qblogs

Looking Ahead: The (not so distant) Future of Mobile

75

Mobile = User Centered (Me, Me, Me!)

76

Qualcomm is Working on the Next Generation Mobile Technologies

Augmented reality Connecting the physical to the virtual www.qualcomm.com/vuforia

Peer-to-peer communication Collaborating between devices, without going online. Sharing files. Collaborative apps and games. www.alljoyn.org

Context awareness Your phone understands where you are, and offers appropriate content www.gimbal.com

Faster performance, longer battery life

Impact

54%

To learn more, join an exclusive mobile learning network: www.worklearnmobile.org

Recommendations

• LAUNCH…then learn

• Design for all mobile platforms and devices • Find opportunities to use mobile devices as productivity tools in

the workplace • Put content in employees hands • Utilize mobile applications to make work easier for employees

Formats Member List

Paperback $199.00 $499.00

PDF $199.00 $499.00

Go to http://store.astd.org and search “Going Mobile”

Pages: 44 pages Publisher: ASTD Press Pub Date: May, 2013

Purchase the Report

Contact

kevin.oakes@i4cp.com

(206) 357-7667

jpolasch@qualcomm.com (858) 845-6480

www.worklearnmobile.org