going mobile - taking internet products to mobile from a ucd perspective

Going mobile

Sunandini Basu

Ibibo.com

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The mobile metaphorNot shrink to fit!

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Context & use

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Showcase - Gmail

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Showcase - Gmail

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Showcase - Gmail

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Showcase - Gmail

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Showcase - Gmail

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Showcase - Gmail

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Design process Checklist

Product RequirementsSelect the right tasksCustomize your navigationOptimize experienceRemember budgets and development

timelinesThink about access to the product

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Select the right tasks

Upload photos

Organize into sets

Add comments

Explore other users’ photos

Share photos

Add titles

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Task analysis

• What does the user REALLY want to do on his phone

1. Upload photos2. Share with friends3. Browse

• What does he NOT want to do?1. Enter lots of data2. Organize lots of photos

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Navigation

• Simplify & optimize the path to reach a target

• Respect and follow a user’s mental model

• Let users do tasks first and ask him questions later

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Choose the right platform

What if • you wanted to reach

the max no. of users?

• Anyone could access it with any mobile web browser?

• Your product could run on the most basic handsets?

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Optimize user experience

What if • you wanted to provide a

Richer User experience?

• What if the user could take a photo from within the product?

• What if the user could also use the product when he is offline?

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Don’t break the flow

What if • the user does not even

have to access the product?

• the product prompts him every time he takes a photo?

• the experience is so smooth (just 1 click) the user doesn’t even notice it?

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Use Personas

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Test

Always

• Test on a phone rather than an emulator

• On different phones

• On different browser types

• On different OS

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Budgets & timelinesB

UD

GE

T

TIME FOR PRODUCTION

SYMBIAN

WAP

J2ME

* If your product can be developed in these platforms

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Ways of Access• Online & offline promotions

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Thank you!

Sunandini Basu

sunandinibasu@gmail.com