going social with crm: how social media is turning sales upside down

Going Social with CRM: How Social Media is Turning Sales Upside Down

With Shane Gibson Co-author Sociable!

Chief Social Officer – Socialized! Ltd

Please Feel Free to Tweet

#SCRM

@ShaneGibson

#CDCGalaxy

“I think that’s going to break.”

“The Customer Owns Your Brand”

600 Million

100 Million

100 Million updates/day

1Billion views/day

Social media marketing is about

LISTENING

LISTENINGhttp://Search.twitter.com

http://Google.com/alerts

http://Blogsearch.google.com

http://facebook.com/search

http://www.linkedin.com/signal/

#1 Stop pitching and start connecting

#2 Doers win in the game of social media

#3 It’s not about you

#4 Be fearless in your contribution to community

#5 Don’t be a social spammer, engage

#6 Be authentic

#7 Be consistent

#SCRM Rules of Engagement

Being

#SCRM = Smart Engagement

SCRM

SocialemailValuesPreferencesDataRelationshipHistoryBusiness IntelPersonal Intel360 view

SCRM

ConversationChannels

Monitoring

How to win

• Realize that marketing/sales is a conversation

• Monitor and respond in real-time• Get social with a tool like Pivotal SCRM• Socialize your entire business and get

ready for Web 3.0 and Customer 3.0

ClosingBigger.netSocialized.me/cdcgalaxy Twitter.com/shanegibsonShane@socialized.me