google algorithm - 2014 a look seo

ByVenkatesh,Webenza SEO/SEM.

Google Algorithms 2014 One Rewind

In 2014 google has been updated 13 times their

search engine algorithms.

Mattcutts Google Web spam team head he given seo guys lots of ideas and seminars on how google works.

Moz- Randfishkin also provides seo guys lots of mozinars and seo moz white board Friday.

In this presentation I am going to how google algorithms impact on 2014.

ALGORITHMS-2014

PAGE LAYOUT-FEB 6

This page layout algorithm was implemented by google on feb 6 2014.

PAGE LAYOUT-FEB 6

The Main Motto is to develop the page layout algorithm is to penalize too many ads in websites above the fold.

PAGE LAYOUT-FEB 6

Google heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience.

Rather than scrolling down the page past a slew of ads, users want to see content right away.

PAGE LAYOUT-FEB 6

Google heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience.

Rather than scrolling down the page past a slew of ads, users want to see content right away.

So sites that don’t have much content “above-the-fold” can be affected by this change.

Such sites may not rank as highly going forward.

PAGE LAYOUT-FEB 6

This Algorithm is also known as TOP-LEVEL-ALGORITHM.

Heavy 1: Jan. 19, 2012 (impacted less than 1% of English searches)

Top Heavy 2: Oct. 9, 2012 (impacted 0.7% of English searches)

Top Heavy 3: Feb. 6, 2014 (impact Stated)

UNAMED UPDATE –MAR 24

This happened in march 24/14. Many Of the Major Websites Reported Ranking issues.

But google officially not confirmed any update on this day.

Many Of the “SEO GUYS” Tweeted on this week softer panda update.

PANDA 4.0 –MAY 19

PANDA 4.0 –MAY 19

PANDA 4.0 –MAY 19

Google Confirmed on this day their panda 4.0 algorithm update.

Most Of the Major Websites Ranking are goes down

Google’s Panda algorithm is designed to prevent sites with poor quality content from websites.

Best example eBay. Every search engine optimizers knows this issue.

Officially, about 7.5% of English-language queries were affected.

PANDA 4.0 –MAY 19

Here I will give you guys very best user friendly example of panda 4.0 update.

On that day I took some keywords

fiber optic Christmas tree

tongue rings

Vermont castings

PANDA 4.0 –MAY 19

Google Display Before algorithm update serp position for the above keywords.

Here are the top 10 position websites before panda algorithmic update.

1. www.kmart.com2. www.walmart.com3. www.americansale.com4. www.sears.com5. www.amazon.com6. www.christmascentral.com7. www.ebay.com8. www.ebay.com9. www.bronners.com10. www.ask.com

eBay held the #7 and #8 spots. On May 19th

PANDA 4.0 –MAY 19

Here's the top 10 for the next morning, May 20th

1. www.kmart.com2. www.walmart.com3. www.sears.com4. www.amazon.com5. www.americansale.com6. www.christmascentral.com7. www.bronners.com8. www.hayneedle.com9. www.dhgate.com10. www.alibaba.com

PANDA 4.0 –MAY 19

Here's the top keywords ebay losses on panda algorithm update.

Galaxy s2

Cheap used cars

Jordan 11 concard

Wholesale jerseys

Rimps for sale.

These are the example keywords top 25 keywords ranks are down on that time.

PAYDAYLOAN-JUNE 12

This algorithm while targeted only web 3.0 spamming queries sites.

Best example paydayloans,viagra,casinos based keywords affected on this Payday loan algorithm.

Payday algorithm looks more spamic query based keywords looking at the site.

AUTHORSHIP PHOTO DROPPED- JUNE 28

PIGEON UPDATE –JULY 24

Google shook the local seo’s dramatically alerted some local results and Modified some how they handle and interception clue.

The core changes are behind the scenes, but it does impact local search results Rankings.

some local businesses may notice an increase or decrease in web site referrals,leads and business from the change.

Most of the leading search engine legends they commented on major searchEngine portals.

The changes will be visible within the Google Maps search results and Google Web search results.

PIGEON UPDATE –JULY 24

Google announced that they would be giving

preference to secure sites,

And that adding encryption would provide a "lightweight" rankings boost.

Most of the e-commerce websites ranking boosts after https/ssl update.

HTTPS/SSL UPDATE – AUG 6

HTTPS/SSL UPDATE – AUG 6

After algorithm google webmasters they posted on their google webmasterCentral blog about their recent https algorithms changes.

AUTHORSHIP REMOVED-AUG 28

On August Month John Muller google webspam team he posted on his page we Completely research on authorship removal.

After Aug 27th google officially announced authorship removal from their searchEngines.

But he says it doest affect present ranking factors on their website

AUTHORSHIP REMOVED-AUG 28

John Mueller Post On g+ page.

AUTHORSHIP REMOVED-AUG 28

PANDA 4.1 - SEP 23

Google officially announced this algorithm on September 23rd. This is the 27th

Panda algorithm update.

Most of the websites penalizes on that time.

The following factors highly affected panda 4.1 time.

#1- POOR QUALITY CONTENT #2- THE THIN PAGE WITH MULIPLE INSTANCE OF KEYWORDS #3- THIN PAGE WITH MULTIPLE DOORWAY PAGES

PANDA 4.1 - SEP 23

POOR QUALITY CONTENT AFTER PANDA 4.1 UPDATE

PANDA 4.1 - SEP 23

The Thin Page With Multiple Set Of Keywords.

PANDA 4.1 - SEP 23

PANDA 4.1 - SEP 23

IN THE NEWS BOX-OCT 6

Google made what looked like a display change to News-box results, but laterannounced that they had expanded news links to a much larger set of potential sites.

Most Of the Major News Websites affected in this period.

PENGUIN 3.0 – OCT 17

After penguin 2.1 update google officially announced fresh penguin update on October 17th.

Less than 1% of English queries affected in this update.

This is not a Exact update. Google officially not announced any thing. This update Was unclear. After that google officially claimed it was spread out of weeks

PIRATE 2.0-OCT 21

More than Two years after DMCA –digital Millennium copy right act this algorithm Implemented.

This algorithm mainly affected duplicate content/digital media privacy.

All torrent websites affected in this time

Pirate bay Kat.ph

Top SEO TOOLS - 2014

Search engine optimization tools are the most efficient way to make yoursite more visible.

These tools can often do most of the legwork for search engine optimizersas they build links.

Accurate, thorough reports are essential for decision-making, and the SEO tools

Here are the most important features every seo should look for in a set of SEO tools.

Top SEO TOOLS - 2014

Here below I am going to share some top worked search engine tools on 2014.

MOZ – GOLD AWARD WINNER IN SEO INDUSTRY

RAVEN TOOLS

ADVANCE WEB RANKING

SCREAMING FROG SEO SPIDER

SEM RUSH

HUB SPOT

Top SEO TOOLS - 2014

SEO POWER SUITE

UP CITY

TRAFFIC TRAVIS

MARKET SAMURAI

REFERENCE

GOOOGLE WEBMASTER CENTRAL-ALGORITHMS RESEARCH

HTWEB – ALGORITHMS IMPACT

MOZ – ALGORITHMS CHANGE

SEARCHENGINELAND

BLOG.SEARCHMETRICS

MATTCUTTS.COM/BLOG

THANK YOU

MOVING FORWARD