google analytics

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GGoogle AnalyticsBY Sumit shinde Sidhartha Panapakam Surbhi Jindal Tulika Jeendgar

What is web analyticsldquoWeb analytics is the study of online behavior

in order to improve itrdquo

How it Worksbull Main important branches Accuracy Cost Infrastructure

Very easy to use Just give the basic info like Website Url Account nameAnd add the Tracking code of Google Analytics in your website

bull Bird eye view of Main Performancesbull Can change the graphical view wrt dates and weeksbull Very important point is ldquoCOMPARE AAPLES TO APPLESrdquo

FILTERS

Conthellipbull Filter Manager has some advanced filters which can restrict

some data to come into the sitebull Using Adv Filters we can get clear idea where the site is being

used more through the search words infobull Information about sources of trafficbull By using Sorting data with inline we can know the best

KEYWORDS to know the conversion rate and useful keywords

REPORTS

REPORTS

SHARING DATAbullNecessary to share data so that information could be exchanged between companiesbullManaging the User Data bullExporting Data to PDF Excel etc bullEmail options in the Dashboard to send info across on the Go

ldquoI fully believe that half the money I spend

On advertising is wastedThe trouble is I donrsquot know whererdquo

INTEGRATING GOOGLE ANALYTICS WITH GOOGLE ADWORDS

Overview shows the top line metrics of Adwords optimization and targeting

bull Google Analytics has no concept of Impressions but is taken from the Adwords server which shows the coordination of both

bull What is the expenditure made on ads and what is the ROI generated can be known

SEGMENTATION OPTIONSbull Some of the Less valued but more powerful Tools are like Ad Content Gives how each version of Ad is performing

Ad Distribution Network Which of Googlersquos AD networks is Best

Conthellipbull KEYWORDS Both Ads triggered by Googlebull But massive difference in Revenuebull We can know different amount of revenues to know what to bid for

Conthellipbull Placement Domains What kind of site the Ad is placedbull Display Url URL chosen to display have a significant effect on Ad

Performance

Overall Adword Reports are used to consolidate isolate and segment data

bull Very important to analyse when talking about Adwords strategybull Which keyword is doing good and which is doing bad and bid on thatbull Ex Of child toys and toddler toys both are meant same but huge

variation in ROI

bull Identify traffic by time of day when they are most likely to bring valuebull We can compare most valuable traffic to the most active traffic

To optimise the Landing Page

CONTENT REPORTSHow the content is used amp consumed-PRINCIPLE goal of any ANALYTICAL TOOL

1Understanding the TOP content

3Measuring importance of TOP pages

2Analyzing CLICK pathsProcess of

ANALYSING Content Report

TOP Content by PAGE TITLE

CONTENT DRILDOWN

1NAVIGATION SUMMARY

4ENTRANCE SOURCES

2ENTRANCE PATHS

3ENTRANCE KEYWORDS

2Analyzing CLICK paths

--Zoomed in view on a single page at a time

--Particular from which page visitors enter

3Measuring importance of TOP pages

TOP LANDING

PAGES

TOP EXIT PAGES

INTELLIGENCE ALERTS

Automatic alerts

Custom alerts

AUTOMATIC ALERTS-whenever Google Analytics detects a significant change in the traffic patterns on your site

CUSTOM ALERTS-are triggered and generated when traffic reaches a specific threshold you specify in your account

INTERNAL SITE SEARCH

1Understanding SITE search

2Analysing the SEARCH terms

3Confugring SITE search

-Internal Site Search are the Search Engines -Searches just the Content inside your own WEBSITE

Role of GOOGLE ANALYTICAL TOOLS

1Understanding SITE search

Visits WITH site search Visits WITHOUT site search

SITE visits to GOAL Conversions

2Analysing the SEARCH terms

GOALSlsquorsquoNot Using GOAL is a Crime against HUMANITYrsquorsquo -Avinash Kaushik analytic GOOGLE

1Understanding the GOAL

2Configuring the GOAL

3Understanding FUNNEL VISUALIZATION

Option of Connecting GOOGLE ANALYTICAL to ECOMMERCE DATA

1Understanding the GOAL

GOAL Report through GOOGLE ANALYTICAL TOOL

GOAL Overview-If have more than 1 GOAL get an overview of each GOAL

GOAL Value-Assigning value to the GOAL to know REVENUE

TOTAL Conversation-on basis of hour day week month etc

2Configuring the GOAL

SELECTING the unique URL for GOAL page to know the TRAFFIC

EXAMPLE

3Understanding FUNNEL VISUALIZATION

bull create FUNNEL visualization -each GOAL separatelybull Helps to know why less trafficbull Review report

CONCLUSION

MEASURE

LEARNTAKE A ACTION

bull Help to improve amp optimizing CONTENTbull Combination of optimization amp analytical tool is very powerful

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• What is web analytics
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• How it Works
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• Conthellip
• REPORTS
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• SHARING DATA
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• Conthellip (2)
• Conthellip (3)
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