google analytics bootcamp bogota junio 28 2012 dia 4

Google Confidential and Proprietary

Google Confidential and Proprietary

WEB ANALYTICS BOOTCAMP

Jorge Quiroga Digital Marketing Strategist Google Web Analytics Guru jorgequiroga@google.com twitter: jorgeAquiroga #googleanalyticsbogota www.latamdigital.com

Junio 25 – 28 2012 Bogotá

Google Confidential and Proprietary

Google confidential

RECAP DÍA 3

•  Filtros •  Cookies •  Comercio Electrónico •  Dominios y Subdominios Métricas y Reportes •  Pageviews, Visitas y Visitantes •  Métricas de Tiempo •  Fuentes de Tráfico •  Reportes de Contenido

Google Confidential and Proprietary

Google confidential

DÍA 4

•  Regex (Regular Expressions) •  Advanced Segments •  Analytics Intelligence •  Q&A (Funnels, Experimentos, notProvided)

•  EXAMEN

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

Analytics Intelligence http://www.youtube.com/watch?v=FHzjTrabbC8&feature=player_embedded

Google Confidential and Proprietary

Google Confidential and Proprietary

Q&A

Google Confidential and Proprietary

Funnels

Google Confidential and Proprietary

Google confidential

Google Confidential and Proprietary

Google confidential

Google Confidential and Proprietary

http://www.youtube.com/watch?v=TGrujIh2H0I

Experiments

Google Confidential and Proprietary

Google confidential

Content Experiments

With Content Experiments, you can: •  Compare how different web pages perform using a random sample

of your visitors •  Define what percentage of your visitors are included in the

experimen •  Choose what type of goal you’d like to test Experiments require two main ingredients: •  Different versions of your web pages to serve to your visitors. •  Goals that you've set up in Analytics. Each experiment page is measured according to the percentage of visitors who view the page and accomplish the goal.

Google Confidential and Proprietary

Google confidential

Content Experiments

Create different versions of your web pages to test: •  Headlines and headers •  Images and icons •  TextCalls to action •  Page layout Analytics goals you can test •  URL visit •  Event

Google Confidential and Proprietary

Google confidential

Testing Guidelines to get faster and more reliable results

Content Experiments

•  Test only a few elements. If you change multiple elements on each page, it can be difficult to figure out which element or combination of elements was responsible for the best results.

•  Use high-volume pages. The more often that people visit a page or complete a goal, the less time it takes to gather data.

•  Make bold changes. Visitors can miss small changes and you can end up with inconclusive results.

•  Keep testing. With follow-up testing, you can build on the success of your experiment. Did one headline encourage a lot more purchases? If so, test it alongside a product image or an image of a spokesperson.

Google Confidential and Proprietary

(not provided) / (not set)

Google Confidential and Proprietary

Google confidential

(not provided) vs (not set)

“Not Set” = Not Search Engine, Referrals and Direct links “Not Provided” = Protected by Google encrypted search The SSL search, protocol that helps provide secure Internet

communications or another word to say encrypted search, will become the default experience for signed in users on Google.com.

Consequently, if you are a Google account owner and are signed in while surfing the web you might have noticed that your url has slightly changed. Indeed, your url now show : HTTPS:// rather than the usual HTTP:// .

Google Confidential and Proprietary

Google confidential

Official answer

(not provided)

When a signed-in user visits your site from an organic Google search, all web analytics services, including Google Analytics, will continue to recognize the visit as Google “organic” search, but will no longer report the query terms that the user searched on to reach your site.

Keep in mind that the change will affect only a minority of your traffic. You will continue to see aggregate query data with no change,

including visits from users who aren’t signed in and visits from Google “cpc.”

To help you better identify the signed in user organic search visits, we created the token “(not provided)” within Organic Search Traffic Keyword reporting. You will continue to see referrals without any change; only the queries for signed in user visits will be affected. Note that “cpc” paid search data is not affected.

Google Confidential and Proprietary

Google confidential

Alternativas

Google Confidential and Proprietary

Google confidential

(not set) Other traffic sources: If you're looking at a part in Google Analytics

where there can be traffic from other sources than search engines, for instance, referrals or direct traffic, and you cross reference with "keywords" you'll see (not set) because there were actually no keywords involved.

Geo reports: Google Analytics is able to determine where your visitors are coming from; however, if our 3rd party vendor does not have an accurate record of the IP address to determine the location, Google Analytics will display a "(not set)" entry.

Traffic sources: •  Auto-tagging is on but cost data is not applied (learn more) •  There is a redirect in the UR •  The gclid parameter is altered or dropped from the ad •  Auto and manual tagging are being used at the same time •  Manually tagged URLs are missing a value

Google Confidential and Proprietary

EXAMEN

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