google analytics: customization

Google Analytics:Customization

Wednesday, April 20th, 2016Vlad Rascanu

#mktgacademy @mktgacademy

Content Google Analytics Gallery Import Setup Custom Segments Setup Custom Dashboards Setup Custom Reports Segment the Reports by Reader

Google Analytics Gallery

Google Analytics Gallery

Google Analytics Gallery

Setup Custom Segments

Setup Custom Segments

If you choose to go ahead and create your own segments, you’ll have the option to choose between: simple segments, conditional segments, and sequence segments.You can mix and match between simple segments. For example, you can segment English-speaking women between the ages of 25-34 (“Demographics”) who come from Google (“Traffic Sources”).

Setup Custom Segments

Let’s create an Advanced Segment where you might want to understand how likely it is for users that read your blog to convert.

Setup Custom Segments

Bonus – Custom Segments to get you started

https://searchenginewatch.com/sew/how-to/2268458/16-secret-google-analytics-advanced-segments-worth-their-weight-in-gold

https://www.koozai.com/blog/analytics/top-15-most-useful-advanced-segments-in-google-analytics/

Setup Custom Segments

Setup Custom Dashboards

Metric. This widget displays as a single number, with or without decimals depending on the metric.

Timeline. This widget uses a line graph to display how a metric changes over time. It can even be used to compare two metrics against each other.

Geomap. This widget displays a plain white atlas of the world and uses various shades of blue to show which country each metric occurs in.

When you create a new dashboard, you’re prompted to add a widget to it right away. Let’s take a moment to go over what each widget does:

Table. This widget displays a simple table; max 2 columns and 10 rows.

Pie. This widget displays a simple pie chart that can have as many as 6 slices.

Bar. This widget displays a typical bar graph that can have as many as 9 bars.

Setup Custom Dashboards

Sessions (Metric) Goal Completions (Metric) Sessions vs. Goal Completions (Timeline) Bounce Rate (Metric) Avg. Visit Duration (Metric) Pages / Session (Metric) Sessions by Traffic Type (Pie) – show up to 5 slices Visits by Device (Table) Visits by City (Geomap) – select Canada as a region Top 10 Traffic Sources (Table) - excluding search engines* Visits by Landing Page (Table) Goal Completions by Source / Medium (Bar) – show up to 5 bars

Let’s setup a Monthly Summary Dashboard where you include:

Setup Custom Dashboards

Setup Custom Dashboards

Monthly Summary – https://analytics.google.com/analytics/web/template?uid=3kH8xmYaQ2SRnEx_NjxgAA

SEO Dashboard – https://analytics.google.com/analytics/web/template?uid=7ZlJXPE7Rh6D4h8nI6QFWw

Mobile Analytics – https://analytics.google.com/analytics/web/template?uid=VWZQkJEGRHaZBhNLhO2w-A

Site Performance – https://analytics.google.com/analytics/web/template?uid=zghuZw7cQtugzNBSbDAWqw

Social Media – https://analytics.google.com/analytics/web/template?uid=2qZVTPjsQ9GJE98fzFL6bQ

Visitors Technology – https://analytics.google.com/analytics/web/template?uid=NZZ00lHtSWqyzlO1N9F24w

Bonus – Custom dashboards to get you started:

Setup Custom Dashboards

Setup Custom Reports

Let’s setup a custom report that looks at different metrics broken down by landing pages. The report needs to look similar to this:

Setup Custom Reports

This is how to set it up:Setup Custom Reports

Let’s setup a custom report that looks at different metrics broken down by keywords. The report needs to look similar to this:

Setup Custom Reports

This is how to set it up:Setup Custom Reports

(not provided) Insightshttps://analytics.google.com/analytics/web/template?uid=sgyCPfqKTfiG_3G1J5FjQQ

Content – Efficiency Reporthttps://analytics.google.com/analytics/web/template?uid=hUl7C1C0SAuOEeh10xIKFQ

Day & Time Reporthttps://analytics.google.com/analytics/web/template?uid=i_u6jmGKSo2YArdtaZ1HxA

Devices Reporthttps://analytics.google.com/analytics/web/template?uid=RB7lfQulQMypRMbfxtN-Bw

Goal Breakdown Reporthttps://analytics.google.com/analytics/web/template?uid=wyk6U01XQ6SYWLkvlIN94w

Page Technical Efficiencyhttps://analytics.google.com/analytics/web/template?uid=YGMks_qCQ7e2el_-80ON4w

Referring Siteshttps://analytics.google.com/analytics/web/template?uid=cTXEquflTV-t-g9_HsIZhw

SEO Search Reporthttps://analytics.google.com/analytics/web/template?uid=LfVseXUGSGqdbcUQiBmrxQ

Visitor Acquisition Reporthttps://analytics.google.com/analytics/web/template?uid=8t-DCwAtRbqaDAbnoYu0fA

Setup Custom Reports

Brand, brand, everywhere!

Questions?

Contact:Anneline Breetzkeanneline@ourkidsmedia.com

#mktgacademy@mktgacademy

The slides will be available in a few days at: ourkidsmedia.com/marketing

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