google+ for sales pop
Post on 02-Jun-2015
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A Look at By SalesPop!
WHAT IS GOOGLE+?
Google+ is a Social Network
Relationships on Google+ are asymmetric, which means you can follow people who don’t have to follow you back. Users get a profile, a news stream, the ability to follow topics they are interested in (Sparks), create groups of friends (Circles), interact with them through video chat (Hangouts).
THE SKINNY ON GOOGLE+
• Released on July 7, 2011
• Already, more than 1 billion items are shared and received per day
• Over 10 million active (took FourSquare 2 years to reach)
The Rising Tide of Social Media: 1 out of every 6 minutes spent online is spent on social networks
THE SKINNY ON GOOGLE+
Praise“Decided to forward kevinrose.com to Google+. G+ gives me more (real
time) feedback and engagement than my blog ever did.” –Kevin Rose; Founder of Digg
“There’s a reason why Google calls this a “project” rather than a “product” – they don’t want people to think of this as the final product, but as a constantly-evolving entity that permeates every corner of the Google empire.” –Mashable
Worries"You introduce Google+, where am I going to spend that next minute or
hour of my discretionary time? I have no more time.” –Jeff Weiner; CEO of LinkedIn
When it comes to social networking, Google finds itself in an unusual position, one that its competitors in Web search know all too well: playing catch-up with a service that dominates the market.” – New York Times
GETTING STARTED
Google+ can be accessed through http://m.google.com/plus
Step 1: Setup a Google Profile
If you haven’t been invited, you won’t be able to use it yet
If you have, use your Gmail address to create a profile
Input all of the necessary information
GETTING STARTED
Step 2: Upload PhotosYou will then be asked to
integrate your Picasa photo albums into your Google+ profile
The same security settings will apply where only your friends will have access to view it (might want to still go through it)
GETTING STARTED
Step 3: Add Friends and CirclesAdd everyone you know and potential sales leads as
well.Google+ only allows you to import Hotmail or Yahoo! contacts. Your Gmail contacts will already be listedConsolidate friends, sales leads, targeted audiences into
the Circles tab
GETTING STARTED
Step 4: PROMOTE!You can do this several ways
1. Make posts on Google+ to get people familiar with your business
2. Add Google+ button to your website - Google has actually added Google Plus stats in your Webmaster Tools account so you can see the the analytics to your button
3. Engage in conversations with other Google+ members and drop your business name and what it’s all about
WHAT CAN YOUR BUSINESS PROFILE LOOK LIKE?Example Pages
Google+ Asks Businesses to Wait…“The business experience we are creating should far
exceed the consumer profile in terms of its usefulness to
business. We just ask for your patience while we build
it.” Christian Oestlien, Google+ Product Manager
THE PROS AND CONS OF GOOGLE+FOR SOCIAL SELLING
PROS: EASY TO CONSOLIDATE FOLLOWERS
One of the biggest headaches of Facebook is arranging followers into specific groups to reach out to
Google+’s Circles is a the easiest system on the market to share posts with specific targeted groups
Great way to keep in touch with clients and share relevant information with them instantly and privately through Circles
PROS: VIDEO CHAT
Best rated feature of Google+
Hangouts lets up to 10 users simultaneously video chat with each other
Video chat options provide a great opportunity for businesses to connect directly with customers
Group video chats offer great opportunities to conduct exclusive workshops or to roll out exclusive promotions to VIP customers
PROS: SPARKS
Perhaps the most useful of all Google+’s features is Sparks
Allows users to suggest news stories, videos, photos, and more to specific users or Circles rather than automatically posting it to everyone
This allows for targeted marketing opportunities by focusing on those users who would find your content most useful
CONS: TOO MANY SOCIAL NETWORK STREAMS
Already a huge amount of people on other social media networks and it could be a potential waste of effort if Google+ does not catch on
You would need to completely rebuild your social network from scratch – not all of potential sales may be on Google+
CONS: TOO MUCH NOISE
If you’re trying to get maximum exposure for your product,
Google+ may not be the right way to go due to:
Too much noise - Top of the stream gets jammed with too much information
Posts are pushed to the top whenever there’s a new comment
Collapsing posts with long comment threads – your post may disappear quickly
CONS: TOUGH REACHING YOUR TARGETED AUDIENCE
Unlike Facebook, Google+ does not have a feature that allows you to “blast messages”
It is also still early in the developments and unclear on how easy it is to find people you don’t know
Would cause an exceptional amount of effort to find people and reach out to them one at a time
ADD SOME FLARE GOOGLE+ TIPS AND TRICKS
1. D
2. Mention people in your posts by adding + or @ in front of their name.
3. Clicking the +1 button on a post is the same as “like” on Facebook.
4. Send Private messages to people by only sharing your post with them, disable reshare.
5. You can add photos, videos, or links to your posts by dragging links directly to the share box.
6. a
*Word* = Word_Word_ = Word-Word- = Word
Hotkeys:Space = Scroll down StreamShift Space = Scroll up StreamJ = Single post down scrollK = Single post up scrollQ = jump to chatReturn = Start CommentTab, Return = End Comment
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