google loves wordpress - blogging for seo wordcamp nyc 2012

Google WordPress Blogging For SEO

Alex Miranda | PR Underground | June 2012

Who Am I?

• SEO Since 1998

• Editor-in-Chief at PR Underground

• SEO Manager at Marknet Group Inc

• Asst Organizer of Hudson Valley Wordpress Meetup Group

• Executive Chef

• Live in East Windham, NY

Twitter: @mralexmirandaFacebook: http://www.facebook.com/prundergroundGoogle+: http://gotoplus.me/prundergroundEmail: amiranda@prunderground.com

Topics

• Why are you blogging?

• WordPress settings

• Plugins

• Google Authorship Program

• Optimizing your blog

• Sharing your blog with your target market

When you see this….. It’s a Hot Tip

Why Are You Blogging?

• Selling Product/Service – Establish company as a solution• Community – All about relationships. They must trust your voice

and connect with you

• Advertising – All about traffic and bounce rates

• SEO – using the perfect search terms, all of the above

WordPress Settings

Permalinks• Do not use strange characters• Change the default setting to a custom setting

• Use hyphens - to separate words.• No spaces is badExample:www.example.com/my-targeted-keyword - Goodwww.example.com/mytargetedkeyword - Bad

Ping Me• What is a ping? A ping automatically notifies social bookmarking

sites, search engines, RSS Feeds and blog directories every time you update your blog.

• Ping-O-Matic alone goes to 20 services. There are over 250 available.

• Add Ping Optimizer Plugin.

Plugins

Plugins

• All In One SEO Pack – Add title tags, description and more

• Google XML Sitemaps – Builds your xml sitemap

• Google Analytics - All about stats

• Feedburner Feedsmith – Adds your post to Google Feedburner

• Disqus – Comment plugin• WordPress Ping Optimzer - Save your blog from getting tagged as

ping spammer

• Email Tool Integration- MailChimp, Aweber, etc.

• Redirection- Manage all your 301 redirects and monitor 404 errors

PluginsOnlywire

• Manage your social & professional networks

• Automatically submit your post to 50+ sites at the click of a button

• Automatically adds tags from your post

• Instantly fills out captcha for you.

PluginsSEO Rank Reporter• Track your Google rankings every 3 days and see reports of your

progress in a graph• View a historical graph of your rankings• Email notifications when any one of your rankings changes• See how many visits come to your website from selected keywords

Google Authorship Program

Google Authorship Program

Implement Google authorship markup

• Must have a Google+ account

• Claim your content*. Provides huge search engine ranking benefits

• Profile picture lends instant credibility

• Help readers discover your other content on the web.

• Go to: https://plus.google.com/authorship

Google Authorship Program

Busted!!

Google Authorship Program

How Do I Know If I have It?

• Go to: http://www.google.com/webmasters/tools/richsnippets

Google Authorship Program

How Do I Add it to Wordpress?• Use the Rel=Author code<a href="https://plus.google.com/12345678901234" rel="author">Your Name</a>

Google Authorship Program

How Do I Add it to Wordpress?• Go to users and under bio add the REL=author code.

Optimizing Your Blog“While Google is constantly updating the way we rank, WordPress has forever changed the speed at which we rank” – Alex Miranda

Content

• Write for people not for search engines

• Naturally add keywords into your post

• The point of each sentence is to get them to read the next sentence

• Call to action at the end

The Title/Headline• Make sure your title is engaging. It is the first impression to

your reader, on search engines, social media, & RSS Feed

• 80% of people read headline copy ONLY

• List posts are always good – use the number 5, 7 and 9

• Use word like Why, What, How, Fastest, Tips and Secrets

• Think of words users are typing to find you

• Use search terms you wish to rank on in the title

• Use trending words in the title

How do I Create The Perfect Title?

Step 1. • Select for which search terms you want to rank for on Google. This

is the term your target market will use to find your services/products. For example, “WordPress SEO”.

How do I find The Perfect Title?

Step 2. • Research search terms I can rank on with “WordPress SEO”.• Go to www.google.com/trends – here you want to see what is

trending and incorporate trending topics into your blog post title. For example, I found out Google and Wordpress were trending. Therefore, I want to try to use “WordPress SEO” and “Google” in my blog title.

• Went to Google Keyword Research Tools and entered “WordPress SEO” and “Google” . Here I saw which search terms are being used by searchers and receive the most traffic.

Add The KeywordStep 3. • You are going to use the search terms in your blog post title,

summary, body and tags.• Make sure the title is eye-catching.• Link it to an existing related article on your site.

Add TagsStep 4.

• Tags help users find your content.• Social Bookmarking sites and RSS feeds use tags to identify content

specific information.

• Make sure you use tags that are related to your article.

• No Follow your tags.

Title Tags/DescriptionStep 5. • Remember people will read the meta description snippet. It must

get their attention.

Categories• Use categories that are relevant to your blog post• Use categories that are good keywords.

Robot.txt• If you write a post and add it to two different categories or create

multiple tags, you are creating duplicate content. Use This: (You can also use a plugin called Meta Robots)

This Is What Happens!!• 6 pages on Google search results

The DR OZ Show• Client wanted to rank on Google News for the term “Hypnosis for

Weight Loss” at the same time the DR Oz Show started.

The DR OZ Show• Mission accomplished. Client received calls from as far away as

Canada before show was even over.

Share, Share, Share

Social Bookmark SitesBookmarking Sites: Create as many accounts as possible.

Tweet• Use targeted #hashtags on twitter.

Example:

This Is What Happens!!

Share, Share, Share• Share on Facebook • Ask people to like it• Share on Linkedin Groups• Build your list. Email out each post• Allow contributors to participate in your post. Use Blog

Stampede• Create a YouTube video with the same title

The Secret SEO Weapon

Social Media Press Release• Use it to compliment your blog post. Create a release of your post.• Generates Inbound Links to your blog • Have your story appear on Google News within 5 minutes• Google loves fresh content• Target hard to find keywords• Share, Share, Share

Let’s TalkFeel free to email me if:

• If you want free bonus SEO material• The entire presentation• SEO recommendations for your blog

Attendees, receive a 25% discount on a social media press release when you email and follow me.

Email: amiranda@prunderground.comTwitter: @mralexmirandaFacebook: https://www.facebook.com/MrAlexMirandaGoogle+: http://gotoplus.me/prundergroundWeb: http://www.prunderground.com